Edinburgh Napier University

  The need to link eLearning and innovation has been discussed in depth in education and entrepreneurship since its inception 30 years ago. In times of subscriptions and anonymous selling via the internet organisations have one need prior to adopting a product: they need to acquire the right skills to accept the innovation a new product brings them.

There is significant research outlining how eLearning supports the increase of knowledge in general and especially in organisational product adoption which details both the positive and negative impacts and practicalities of eLearning and its use. This cross-industry multi-case approach in automotive, healthcare and other sectors investigates the status and the potential of eLearning in Big Tech.

We present findings that suggest embedding all needed eLearning directly into products before or during product introduction. Short and immediate eLearning and usage of simulations to uniform processes is the solution to increase product adoption. This suggestion is not only changing the well-known product lifecycle model by integration eLearning into the product, as AI will be able to analyse the eLearning data and give valuable feedback for the future product and process improvements.