MSc Flexible Managed Programme (Business School)

Postgraduate, Part-time

Design a programme of business-related subjects to meet your career goals and personal development needs on this flexible postgraduate course.

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Course introduction

With a flexibly managed programme, you can build your own individual study path within certain parameters to achieve an award at Postgraduate Certificate, Postgraduate Diploma or Master’s Degree level.

Alternatively, you could choose to study one or two modules for your own personal or professional development. You decide how far to go and can pace your studies to suit your other commitments.


flexible managed programme

Focusing on your background, aspirations and career goals, you’ll choose modules from a wide range of business-related subjects to suit your personal or development needs with the help of an academic adviser.

You’ll develop transferable skills such as analysis, synthesis and evaluation which you'll apply to the business areas and management disciplines of your choice.

Development of research abilities is also emphasised and you’ll learn techniques and strategies that will enable you to critically reflect on your workplace experiences and create your own on-going programme of professional development.

Subjects include

You’ll design your own programme of study, choosing modules from a wide range of business related subjects.

You can view the full module catalogue available for selection here


Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Whether you want to continue on your chosen career path, or change direction, a postgraduate qualification which you can design to enhance your career development or aspirations will give you a competitive advantage in the employment marketplace.


The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. Alternatively, you may have a professional qualification, or qualifications and experience that are equivalent.

For admission to the Postgraduate Certificate or Postgraduate Diploma alternative qualifications may also be acceptable. Appropriate work experience is also taken into consideration.

To check the equivalence of your qualification or experience, contact the Postgraduate Admissions team: pgadmissions@napier.ac.uk

English Language requirements 

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

        

 

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We are committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.


Tuition fees
Students from 2017/18 2018/19
Home/EU-Taught modules *£980 *£1,050
Home/EU Dissertation £586 £760
Overseas Taught Modules *£1,893 *£1,950
Overseas Dissertation £1,262 £1,300
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Fees for modules are calculated according to the number of credits (multiples of 20). The rate shown in the table is for 20 credits*.
This course comprises of 180 credits from taught modules and a dissertation. The total fee you will pay is dependant upon the exit award you wish to achieve.

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships

Modules that you will study as part of this course*

Advertising as Cultural Discourse ( LNG11105 )

This module considers advertising as a form of cultural discourse reflecting perceptions of society and otherness. It allows you to develop critical awareness of linguistic, rhetorical, content and semiotic approaches to the analysis of text, sound and image of different forms of advertising and to apply these to a variety of geographical, temporal and media contexts. Throughout the course the emphasis is placed on cross-cultural comparisons. It involves the following: Discussion of theoretical and methodological approaches to the analysis of advertising text and image in large diachronic studies and small samples; selection of advertising material in different historical and cultural contexts; intertextuality; representation of nationhood; construction of the 'tourist gaze' in destination advertising; use of stereotypes; language fetish in advertising discourse; impact of regulations on advertising creativity and production.

Further information

Business Skills for Events Management in the Tourism Industry ( TSM11101 )

The module covers the various issues involved in the planning, development and management of those events specifically designed for the tourism industry. Specifically, the module considers the sources of funding, budgetary and other financial issues associated with planning and managing an event for tourism; it examines the people skills, quality issues, employment contracts and other human resource development concerns that need to be taken into account by events managers and organisers within the tourism industry; it addresses logistical issues such as crowd control, venue selection, staging and lighting which must be addressed in event management for tourism; it considers the various aspects of risk management for events designed for tourism, specifically the financial, legal and ethical safeguards required.

Further information

Consumer Behaviour ( MKT11102 )

Introduction to the subject area, definitions and topical consumer behaviour issues including CCT (Consumer Culture Theory) and social-cognition theories of attitude, motivation and behaviour change. - An overview of the consumer setting; consumer culture and the present anthropological and sociological marketing environments. - An examination of the consumer decision making process and different mental processes consumers’ employ - A critical examination of key psychological and sociological factors that influence the consumer decision making process. For example, social class, geo-demographics, values, attitudes, and lifestyles. - The self; stereotypes, objectified brands, brand identity and value and subsequent consumer behaviour, social media and technology - Social Marketing: Topical issues and consumer behaviour change - A review of the different methods used for researching consumers including questionnaires, focus groups, experiments, ethnographic and netnographic qualitative techniques. - Debate; outline of motions set and literature search requirements

Further information

Contemporary Human Resource Management ( HRM11101 )

The module starts with a brief introduction to developing theory and current models of HRM, providing a framework for more detailed consideration of key operational areas: resourcing, development, performance management & reward, and the management of the employment relationship to minimise conflict and encourage employee engagement. Current issues such as work life balance and the management of diversity are given particular focus

Further information

Contemporary Issues in Strategic Management ( SOE11105 )

The Role and Nature of Strategic Management; Analysing the External Environment: macro-environment, industry and competitor analysis; Analysing internal resources, capabilities and core competencies; Business level and corporate level strategy; International business strategy; Strategic development: mergers and acquisitions, alliances and joint ventures; Strategy Implementation: Structure, Culture and Change.

Further information

Developing Intercultural Competence in the Workplace ( LNG11120 )

This module begins with a discussion of the cultural diversity phenomenon, a day-to-day reality that brings both challenges and opportunites to today’s workplace. Approaches adopted by practitioners to managing cultural diversity will be critically examined and compared, with a particular emphasis on intercultural team-building. The module content then focuses on intercultural competence, an element that is central to the intercultural team-building agenda. Perspectives and insights will be drawn from relevant disciplines, such as intercultural communication, cross-cultural management and education. Participants will consider ways of cultivating their own intercultural competence as well as facilitating others’ intercultural competence development (especially in work-based contexts). To facilitate the exploration of these two areas, participants will engage with theories and practices in intercultural training in a peer-supported learning environment and reflect upon their own intercultural learning experience in this environment.

Further information

Direct & Digital Marketing ( MKT11105 )

Theory, principles and practice of Direct Marketing and Digital Marketing (D&DM). Major issues facing practitioners in these areas: D&DM as communications tool, distribution channel or system of marketing; the extent to which Digital Marketing challenges current Marketing paradigms and business models; changes in consumer behaviour and customer control with digital media and in D&DM strategy; the place and integration of D&DM in the marketing communications mix; the development of Digital marketing media; data quality and data protection issues both in Europe and other major markets; segmentation, targeting and profiling in D&DM; retention, loyalty and Customer Relationship Management; the role and effectiveness of database marketing in D&DM; customer acquisition; branding and responsiveness; the roles of testing and research; control, measurement and evaluation of effectiveness and efficiency; relationships to marketing and business planning; international marketing issues in D&DM. Media include direct mail, telemarketing, direct response advertising in conventional media, web, mobile and broadcast digital media.

Further information

Experience Design and Management for Tourism, Hospitality and Events ( TSM11114 )

This module involves applying theoretical perspectives to develop skills and techniques in tourism, hospitality or events. The module allows students to build work-based skills in tourism, hospitality and/or event management that are underpinned with relevant theory. It facilitates a critical understanding of how the core elements of tourism, hospitality and events contribute to their effective and coherent design; and how consumer experiences can be managed. The module opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experiencescapes; the tourist gaze; co-creation; and symbolic interactionism. The application of these to tourism, hospitality and events is then considered. Concurrently, students examine key management functions and consider these in the context of specific tourism, hospitality or events in an authentic experiential setting. Particular attention is paid to manager and critical consumer perspectives in specific tourism, hospitality and event design settings. There are two assessment components. Assessment 1 has two elements. Element 1 requires students to draw upon theories discussed in the module to respond collaboratively to an experience design brief by producing and presenting a proposed tourism, hospitality or event experience in the form of a group oral presentation. The second element of Assessment 1 requires students to write a reflective and evaluative essay. Assessment 2 requires students to consume a selected tourism, hospitality or event experience in real time, then to critically review and evaluate the design and management of that experience in the form of either a written or online portfolio.

Further information

Financial Management ( ACC11118 )

The financial environment, types of debt and equity instruments and their features, measurements of the cost of capital including WACC, capital structure theories and practices, investment appraisal techniques including Net Present Value and Internal Rate of Return, appraising investment under conditions of risk and uncertainty including M&A projects; working capital management and short term financing decisions, risk management policies involving operating and financial risk

Further information

Global Economic Environment and Marketing ( SOE11129 )

The global economy, the concepts of markets and their structures; government policies and their impact on businesses; cross country cultural differences their impact on global business decision making; the global marketing concept and strategy planning; the marketing environments and consumer & organisational buyer behaviour; ethics and responsible marketing; marketing research and international market segmentation; managing the international marketing mix & brand development

Further information

Global Marketing ( MKT11104 )

* Introduction to Global Marketing - A Strategic Perspective * The Strategic Marketing Process and Global Marketing Challenges * The Global Trading Environment * The Social and Cultural Diversity and Complexity of Globalisation * Global Market Research and Opportunity Analysis * Globalisation and Market Entry Strategies * Global Product and Service Marketing * Global Channels of Communication * Pricing for Global Markets * The Management of Global Distribution and Logistics * Global / International Niche Strategies for Small and Medium Size (SME) Organisations * Sustaining Competitive Advantage in a Global Environment

Further information

HRM in an International Context ( HRM11111 )

After a brief introduction to models of national culture, the focus of the module is the HR issues and practices of organisations operating across national boundaries with a multi cultural workforce. It covers a range of key HRM areas: (1) global manpower planning, recruitment & selection (3) international performance management, training and development; (3) comparative employment regulation, employee voice and the management of conflict (4) the ethical considerations specific to international operations. These are explored through the use of examples and cases drawn from a range of international contexts and MNC practice. Students are encouraged to reflect on the approach to HRM in their own culture/country and contribute to the consideration of similarity and difference.

Further information

Intercultural Business Communication ( LNG11106 )

This module will provide you with a thorough understanding of specific theories of culture and communication, cultural systems and dimensions offered by major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. Taught sessions will address the notions of culture and intercultural business communication, and theoretical frameworks about cultural systems, cultural complexity and acculturation. There is also one session devoted to an intercultural workshop that helps you rehearse, through practical activities, the input from the previous taught sessions

Further information

International Banking and Insurance ( FIN11107 )

It will review the different trade finance techniques and schemes provided to develop international trade, including documentary credits, forfeiting and other specialist finance instruments. Examine the role of banks and insurance companies and government agencies in providing finance, insurance and guarantee schemes for international business. Be able to appraise the different products and services available in the international market. Analyse the different payment methods. Critically appraise the different techniques for managing risk within financing international trade. There will be an examination of the functions, generic products and operational mechanics of the foreign exchange market and the international financial derivatives markets – forwards, futures, options and swaps

Further information

International Business Event Management ( TSM11113 )

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: the business events industry in context; buyers, suppliers and intermediaries; supply and demand characteristics of the industry; the external environment; event planning (buyer and supplier perspectives); impacts of business events and venues; current trends and future issues.

Further information

International Economic Law ( LAW11109 )

Legal framework of international economic law; World Trade Organisation (WTO) law; international financial regulation; regulation of multinational corporations; international investment law. economic co-operation; prevention or encouragement of cartels; convergence of laws regulating economic activity.

Further information

International Festival and Event Management ( TSM11110 )

This module critically engages the students allowing them to consider both the socio-cultural role and economic impacts of international festivals and events, for organisations, policy makers, regions or localities. The module will cover a range of festivals and events within an international context. Major multi-arts, sporting and religious events such as the Edinburgh Festival, Commonwealth Games or Mela's to small localised festivals and one-off events will be critically explored and the audiences for each type of event examined and evaluated. How some festivals and events, not aimed at tourists, have become tourist attractions in recent years will also be explored and challenged . Consideration will also be given to current issues and trends in festivals and events appraising the likely future demand and development of festivals and events worldwide

Further information

International Sales Management ( SOE11139 )

The topics you will cover in this module include: sales management matters relating to leadership, training, recruitment, compensation, control systems and performance evaluation as well as customer relationship management/ technologies, the integration and coordination of strategies, processes and resources between Marketing and Sales and the important matter of ethical selling – all in an international context.

Further information

Investment, Corporate Finance and Portfolios ( ACC11113 )

Review of risk and return fundamentals and portfolio theory Valuation models equity and bonds Computation of efficient portfolios and the efficient frontier Evaluating investments, investment strategies and models Earnings quality issues and financial ratio analysis, Common stock financing, Debt Financing Alternative investments Measures of investor risk aversion, and the concept of utility Portfolio management strategies Internationally diversified portfolios Derivatives Behavioural finance issues - aspects of investor psychology and behaviour

Further information

Leadership, Strategy and Innovation ( HRM11119 )

The module will cover the following content: 1. Organisation Strategy and Strategic Leadership 2. Determining the Strategic Direction: Mission Vision and Values 3. Strategic Decision-making in Practice 4. Transformational Leadership Approaches and Emotional Intelligence 5. The Leader-Follower Relationship and the Psychodynamics of Leadership 6. Team Leadership 7. Strategic Decision-Making in Innovative Contexts 8. Creating Systemic Innovation 9. Authentic and Sustainable Leadership 10. Current Trends in Strategic Leadership

Further information

Managing Heritage Tourism ( TSM11104 )

The module will cover the : Concepts and definition of heritage tourism;, the nature of built heritage; management issues in the effective management of heritage visitor attractions; specific issues in the management of UNESCO World Heritage Sites; balancing resource and visitor management via interpretation, technology and revenue ; and the future of managing heritage tourism.

Further information

Managing Innovation ( ENT11107 )

One of the most significant issues a manager faces when attempting to create a successful organisation in today’s fast changing technologically driven business environment is the management of innovation. This module is about the management of innovation and in this module you will learn how to manage it in a practical way. You will do this by examining, discussing and critically evaluating, in detail, both the theory and practice of innovation management in some of the world’s most innovative organisations. You will, during this learning process, in addition to honing your analytical skills, be encouraged to create an extensive ‘toolkit’ which you could use when managing innovation in your future career.

Further information

Marketing Communications ( MKT11101 )

Communications theory, stakeholders, decision making process, integrated marketing communications, marketing communications planning, budgeting & evaluation, advertising, sales promotion, public relations, sponsorship, direct marketing, personal selling, exhibitions, packaging, online communications, b2b communication, internal communications

Further information

New Venture Planning ( ENT11101 )

The module covers the following: The importance of new businesses to a thriving economy Entrepreneurial thinking and aspirations The business planning process Idea generation / development / evaluation Market identification including exposure to market players Researching the resources required including equipment, people, funding Segmentation / positioning & differentiation / targeting Developing the marketing Mix (7 P’s), Financial planning leading to development of financial statements and realistic related assumptions

Further information

Organisational Change and Management ( HRM11118 )

This module focuses on the behaviour of people at work by placing an emphasis on understanding the vital importance of managing change and culture. It covers two broad areas, namely: 1. Organisational Behaviour: attitudes; perception; motivation; groups and teams; leadership; management of transformational change; power, politics and conflict; and 2. Managerial Process and Skills: activities designed to develop skills relating to the management of people, including corporate social responsibility By the end of the module you will have developed an appreciation of the dynamics of working organisations in a rapidly evolving business environment by planning and carrying forward system-wide change programmes.

Further information

Principles and Practice of Marketing ( MKT11108 )

The first part of the module will be explicitly based on marketing management principles and theories and focused directly on practical marketing management issues. Using this knowledge, you will work in a group and develop and present a marketing plan which will be applied in a computer-based business simulation. In the second part of the module you will have the opportunity to apply your proposed marketing plan and run a company in the virtual environment. In the end of the module, you will be asked to write a report which justifies your marketing decisions, evaluates the company’s performance and presents a 3 year plan based on the company’s situation at the time the simulation closes. This module encourages all aspects of teamwork and application of marketing principles and theories

Further information

Principles of Financial Regulation ( FIN11105 )

The module will critically appraise the rationale for financial market regulation and evaluate the regulations in both developed and developing financial markets. Assess the impact of regulation on both the provider of financial services and the consumer by analysing the conduct of business procedures and regulations. Examine and appraise the move by regulators from procedure and rules based regulatory environment to a principles based regulatory environment and to discuss the rationale for this development. Evaluate the issues raised for regulators with the increasing globalisation of the financial markets and institutions and the increasing use of the Internet for the provision of financial services. Consider the appropriateness of the regulations of international banks and Internet transactions. Examine previous regulatory failures and appraise the lessons learnt and how these can be developed to inform future regulations while maintaining choice and competition for consumers of financial services.

Further information

Professional Selling and Sales Strategies ( SOE11127 )

This module will help you reinforce and improve upon and/ or embed the skillset needed to be a successful professional sales person in today's fast moving business environment. Topics covered in this module include: Personal Selling & the Marketing Concept, Relationship Strategy (Communication Styles/ Adaptive Selling & Ethics and Trust-Based Selling), Product Strategy (Creating Product Solutions & Product Selling Strategies), Customer Strategy (The Buying Process & Buyer Behaviour), Prospecting, Presentation Strategy (Consultative Sales Presentations & Creating Value with Sales Demonstrations), Negotiation, Adapting the Close and Confirming the Partnership AND Servicing the Sale and Building the Partnership.

Further information

Statistics, Probability and Risk ( FIN11101 )

Nature of economic and financial data Graphical and numerical summaries of data. Applications to market efficiency Discrete probability distributions. Applications to option pricing and default risk Continuous probability distributions. Applications to stock prices and returns Bayesian probability and behavioural finance. Sampling distributions and statistical inference Simple and multiple regression. Potential difficulties, and applications to CAPM Forecasting with time series Use of software packages Report writing

Further information

Strategic Brand Management ( MKT11103 )

Develop a critical understanding of strategic brand management theory and evaluate the value of such theory to organisations. Analyse the origin of popular brands. Strategic brand management process. Establishing brand position and values. Choosing brand elements to built brand equity. The role of advertising and the Internet in brand development. The legal protection of brands. Co-branding and brand conflict. Developing brand equity measurement and management systems. Managing brands in a global context and the not for profit sector.

Further information

Strategic Financial Management ( ACC11106 )

Strategic financial management - nature and theories Sources of finance from a strategic point of view Strategic financial risk management Interest and market risk management Theory and practice of capital structure - impact to corporate strategy Dividend policy - implications to shareholder value Takeovers, mergers and acquisitions (M&As) Capital adequacy Option valuation

Further information

Strategic Management in Global Banking ( FIN11127 )

Strategy: Definition, Development and Strategic Decision Making Financial Intermediation, Banking and Metrics The post-crisis regulatory landscape Customers, Markets and Marketing Managing International Businesses Organisational form, ownership, governance Change, IT and fostering innovation Managing risk, developing reputation Global Banking Opportunities

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Sustaining Organisational Performance ( SOE11128 )

Introduction In the first instance the module introduces you to a number of tools and models that can be used to measure the success, or otherwise, of an organisation. The key focus on the Balanced Scorecard, which is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on. Financial Matters The module then deals with the question... How does the business appear to its shareholders? This section investigates the financial performance of an organisation. The focus is on Finance and Budgetary Control – profit, cost and revenue-related measures - and the Interpreting of Financial Statements. Internal processes The module then deals with the question... What must a business excel at? This section takes an internal process perspective and investigates both the effectiveness and efficiency of the organisation. The focus is on Operations Management and associated concepts such as Lean operations and quality management. Innovation and learning The module than deals with the question... How can a business continue to improve and build capabilities? This section investigates how people and information support the organisation. The focus is on improvement activities and project management. Customer focus The module then deals with the question... How do a business’s customers see the business? This section investigates just how well an organisation is meeting the needs of, and satisfying, its customers. The focus is on managing strategy and performance and the relationship management challenges faced by organisations. Overall the module emphasises the concept of integrative nature of business across the FOUR key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.

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The Management of Hospitality Operations ( TSM11106 )

An introduction to the hospitality industry including its significance in the service sector, its relationship with partner industries and its economic significance. An analysis of the sectors comprising the industry. Fundamental components of, and principal systems utilised in, hospitality operations. The design, planning and management of hospitality facilities. Hospitality product design, development, delivery and performance management.

Further information

Tourism Concepts and Issues ( TSM11111 )

Defining tourism/the tourism system Consumer demand and behaviour Tourism Area Life Cycle Niche tourism Role of stakeholders in tourism Impacts of tourism Crisis Management Current trends and issues in tourism, hospitality and events

Further information

Tourism Marketing ( TSM11108 )

Introduction to marketing concepts Marketing tourism products and destinations Hospitality and Events marketing Destination image and branding Semiotics of promotional materials Marketing research, planning and audits Consumers and consumption in tourism Marketing communication strategies: from brochure to the web Creating strategic marketing plans Popular media and digital marketing

Further information

Tourism, Society and Visual Culture ( TSM11109 )

This module will involve the study of many complex issues within tourism studies including: - the history of tourism and its visual culture; - representations of places and cultures in popular tourist materials and other popular media; - film induced tourism; - art and tourism; - tourist experiences: visual consumption, the tourist gaze and photography; - impacts of contemporary tourism and its visual culture on societies, cultures and the industry.

Further information

Understanding Language in the Global Workplace ( LNG11118 )

The module content will provide you with an understanding of a number of theories of language, such as how language can affect thought (e.g. Sapir Whorff (see Hua 2004 (ed.)), representations of language, such as how it plays the role of a game (e.g. Saussure, Wittgenstein), the importance of dialogue and conversation in creating meanings (e.g. Bakhtin), different ‘formal levels’ of language used in different media and text types, or genres (e.g. Swales) and how to analyse writing and speaking, or discourse (e.g. Fairclough). The module content also considers the role of language in culture (e.g. Scollon and Scollon), different cultures (or ethnographies) of communication (e.g. Dell Hymes), and theories of translation (e.g. Werner and Campbell (see Cortazzi et al, 2011)) and interpreting (e.g. Vermeer (See Cortazzi et al, 2011)). One hour lectures will cover these areas. Follow up two hour tutorials will discuss these aspects in how they apply to written and spoken texts taken from professional contexts. We will reflect on and critically evaluate how language is used, focusing on the impact and influence language has. Both the theory and practice will help you to be aware of the effect of language usage choices you hear and read, and also the language usage choices you make when you speak and write yourself. This will help you to be more effective in your professional career (Usunier, 2011).

Further information

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.