MSc Marketing with Festival and Event Management

Postgraduate, Full-Time

Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world.

  • Napier code:

    31415MM

  • Course type:

    Full-Time

  • Duration:

    1 year, or 18 months for January start

  • Award:

    MSc

  • Location:

    Craiglockhart campus

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Course introduction

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.


marketing

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Subjects include

Your course structure is based upon the MSc Marketing and includes modules from the specialist area of your choice including:

  • Principles and Practice of Marketing
  • International Business Event Management
  • Strategic Brand Management
  • International Festival and Event Management
  • Research methods
  • Dissertation

One option module from

  • Marketing Communications
  • Consumer Behaviour

One option module from

  • Direct and Digital Marketing
  • New Venture Planning
  • Advertising as Cultural Discourse
  • Global Marketing
  • Professional Selling and Sales Strategies
  • Developing Intercultural Competence in the Workplace


Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.


You will need a recognised Honours degree at 2:2 or above, or equivalent.  Applicants with a background in any discipline can be eligible to join the course.

Applicants with a lower level of qualification such as an HNC or HND and appropriate work experience (five years in marketing or sales) will be considered for entry as Affiliate students, on an individual basis. Acceptance onto the course will be on a trial basis, and progression is dependent on results for Trimester 1 modules.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol on our nursing courses.

Admissions policies

We are committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.


Tuition fees
Students from 2016/17 2017/18
Home/EU £6,450 £6,466
Overseas £12,620 £12,620
This course comprises of 180 credits - 120 from taught modules and 60 from the dissertation.

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships