Gain a better understanding of factors influencing price and various implementations of pricing strategies that support sustainable profit.
Revenue management (RM) is becoming more important and there is a growing need for the hotel industry to have proficiency in this area. This course is designed to attract junior managers in the hospitality industry to develop a fundamental understanding of the concept of RM that includes: the role of RM, its impact on other hotel operations, and the importance of the continued viability of the business. This provides these managers an opportunity to both develop and advance their knowledge of this important element of hospitality management.
What will I learn?
The learning outcomes are:
- Develop an overall understanding of the various knowledge and theories related to RM as it applies to the hospitality industry.
- Identify essential RM components and how RM strategise the overall hotel's revenue.
- Evaluate and implementation RM concepts and practices to support hotel in today's competitive marketplace.
- Understanding the driving trends in RM and its strategy in light of market and brand perspectives.
Entry criteria
Hospitality contributes a significant part of Scottish economy and this course is mainly targeting individual, small, or franchise hotels that received little or no training on revenue management from the head office. Hotel GM/HR can view this course as part of their hotel's cross-departmental or employee development training programme.
Applicants should have relevant hospitality work experience of at least 2 years and will be considered on an individual basis.
Course date and duration
Upcoming session dates are still to be confirmed.
Delivery mode
Teaching will comprise a 3-day workshop, face-to-face, held on the Craiglockhart campus.
In order to help students to understand the globalisation market, this course intends to invite industry practitioners as guest speakers.
Cost
An indicative cost based on the 2025 fee is £750 net.
Additional information
How will I be assessed?
In-class assessment.
Register your interest
To be kept informed when new dates for this course are released, email Marketing@napier.ac.uk.