“They initially wanted a concrete cast pair of Sambas to reflect the band’s industrial aesthetic but I developed this into a conceptual installation artwork featuring a cast white marble pair of Sambas – the singer’s choice of colour – on a plinth and six rainbow coloured Portland Sambas set in beneath.
“The final designs were unveiled at the launch last week. Kate Moss, Paloma Faith and Nick Grimshaw attended along with faces and editors from the world of fashion and creativity – David Beckham was supposed to come after the football but it went into extra time!
“It’s been fantastic to be involved in such a worthwhile and high-profile project. The pieces are being auctioned off on online so hopefully we’ll be able to raise some funds for a great cause, The Albert Kennedy Trust.
“The support from my colleagues at Edinburgh Napier has been instrumental in this opportunity – from Alistair Scott, associate professor for Film and Television, sending me the original call for papers that has led to the book chapter, to Ian Lambert, director of the School’s Art and Design Research Centre, encouraging me to do the MA in the first place. I’m grateful for the chances that have come my way so far.”
Adidas’ Prouder campaign is a cultural call to action of unity, originality and pride curated by Fat Tony in aid of the Albert Kennedy Trust. Featuring a rollcall of global creators from the LGBTQ+ community and allies including Elton John, Pharrell, Marc Jacobs, Edward Enninful, David Beckham, Kate Moss, Naomi Campbell, Amanda Lepore and many more, each participant re-imagines the iconic Adidas Samba.
The shoes can be bid on through eBay here