Valerie O'Connor and Maxime Rommes scoop pencils at the D&AD New Blood Awards

Date posted

17 June 2021


Two creative advertising students from Edinburgh Napier are celebrating after seeing their work recognised at the ‘Oscars of the advertising world’.

Valerie O’Connor and Maxime Rommes both won a prestigious pencil award at this year’s D&AD New Blood Awards.

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising.

The D&AD New Blood Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.

Both students worked on the same creative team, tackling Burger King’s new improved menu brief set by award organisers. They were tasked with coming up with a creative campaign to communicate that 100% of the Burger King menu is now 100% real (free of preservatives, colours, and flavours from artificial sources).Visual from student Burger King campaign

Their campaign - called 100% Beep - encouraged users on social media and digital billboards to come up with their own descriptions of the Burger King menu.

Edinburgh Napier alumna and friend of the Creative Advertising programme, Youmna Hazza, also won a pencil, adding to her collection from last year.

Youmna works for a communications company in London and guest lectured on the Creative Advertising course at Edinburgh Napier this year.

Rodger Stainer, programme leader for Edinburgh Napier’s MSc Creative Advertising course, said: “We are delighted that two of our students Valerie O'Connor and Maxime Rommes have won a pencil at the prestigious D&AD awards in London.

“These awards are for students from all around the world. Typically they can get over 6,000 entries in each category and are regarded as the Oscars of the advertising world.

“Winning a pencil can open all sorts of work opportunities and really puts the winner on the map.”