e-Bikes fall under spotlight at Brussels event

Cycling Industries Europe event to look at rapid growth in e-Bike sales

Date posted

22 May 2019

11:19

International business leaders in the cycling sector will come together with senior figures in Europe’s industrial and mobility sectors at a special event today (22 May) in Brussels. 

Hosted by Edinburgh Napier University and the Mountain Bike Centre of Scotland, the Cycling Industries Europe event will discuss ‘taking the lead in new mobility’, with the agenda looking at how ready industries are to respond to the rapid growth in e-bike sales. A mountain biker at Glentress

Key topics covered by the day event will include: 

• Is the cycling industry ready for rapid growth? 
• What’s the impact on the cycling industry and what’s the benefit for Europe?
• Panel discussion: Smart connected cycling taking the industry to the next level.
• New business models creating growth: What’s the role of tax incentives, leasing and financial services?


With an influential line up of speakers and industry specialists this event looks to take the lead in the sector.  

Lead Academic of the Mountain Bike Centre of Scotland (MTBCOS) and Professor at Edinburgh Napier University, Prof Geraint Florida-James says: “With the global cycling product market forecast at $64 billion by 2025, we are taking steps to ensure that Scottish companies are best placed to develop innovative products through collaborative knowledge exchange programmes to access this market. It truly is an exciting time to be involved with the cycling industry.

“We are delighted to be working together with Cycling Industries Europe to ensure that Scotland is well placed to take advantage of this new mobility agenda.”

Cycling industries Europe’s CEO Kevin Mayne says: “Cycling Industries Europe has been created to position the cycling industries at the heart of the EU’s policy agendas, showcasing the products, services and business models that will grow cycling for the good of society and create opportunities for business. We are delighted that Edinburgh Napier University is hosting this event, its work creating the Mountain Bike Centre of Scotland is a great example of how industry and public bodies can collaborate in the future.”

Find out more details about the event and full event agenda is available here.

Mountain Bike Centre of Scotland

We are Scotland’s national centre for mountain biking innovation and excellence. From our base in the Scottish Borders, we support businesses of all sizes in developing world class mountain bike products and services.