TWO teams from Edinburgh Napier have triumphed in the inaugural IPA Scotland Student Advertising Awards.
Campaigns feature green superheroes and the humble worm
Corina Cristea & Julie Geiger and Kendra Bodles & Laura Scott joined Edinburgh University student Mo Sriskulpinyo in lifting the prestigious prizes on the night.
Their winning ideas ranged from creating a campaign which encourages parents to be their children’s green superheroes, to using worms to highlight human food waste, to an app that connects to energy meters to display usage in real-time.
All five win paid placements within leading Scottish advertising agencies and the overall Grand Prix winners – Corina Cristea and Julie Geiger – also share the £1000 prize money.
Brian Coane, Chairman of IPA Scotland, said: “As part of my Chairmanship I pledged to spark the imagination and innovation of the advertising industry’s people, and to attract the next generation of talent into the industry, by focusing on what we’re good at – our world-renowned creativity.
“This new Awards scheme does precisely this. It allows students to have their creative talents recognised, rewarded and developed, it allows us all to harness these fresh ideas to address the real and pressing issue of global warming, and ultimately it showcases the power of advertising as a force for good for Scottish society.
“Congratulations to these exceptional winners – it’s great to have talented young women joining the industry, especially as it’s an ambition of the IPA to have better gender representation within the industry.”
Full details about the winning entries can be found HERE
Agencies, academia, brands and Government came together for the ceremony, which celebrated five decades of Scottish creativity, in recognition of the IPA in Scotland’s 50-year anniversary.
The event also recognised Scotland’s top 15 adverts from the past 50 years, including several from Tennent’s Lager and IRN BRU.
The Awards were run in association with Skills Development Scotland.
GRAND PRIX WINNING TEAM AND MEDIA STRATEGY WINNING TEAM
Corina Cristea & Julie Geiger from Edinburgh Napier University
Summary: To save the planet this campaign encourages parents to become their children's green superheroes. The message will be delivered via an ecological fair which will educate families on how to take action for the environment.
CREATIVITY WINNING TEAM
Kendra Bodles & Laura Scott from Edinburgh Napier University
This campaign uses the humble worm – the recyclers of the planet – to highlight the extent to which humans waste food, the subsequent money they lose and the harm this does to the environment. This idea could be used in television sponsorship spots, as well as physically brought to life through worm composters for people’s homes.