South-East Asian Sales Competition - SEASAC

This project is designed to develop a South-East Asian Sales Competition concept, which consists of an International B2B Sales Course and South-East Asian Sales Competition Finals event. The concept objective is to raise the level of higher education institutions in Indonesia and Thailand to match European standards so that they are able to educate skilled sales talent for the global market.

The Sales Competition concept differs from the traditional teacher-centred learning, prevalent in South-East Asia, by highlighting the active role of students. The intention is to expand this educational concept to other areas of South-East Asia in the future.

The key to successful international business operations involves successful sales. Edinburgh Napier University is involvement in this sales education initiative by tutoring partner universities. We are also responsible for the concept dissemination with our partners.

For further information on the concept please see  and the project

ENU-Project leader and SEASAC Global Press contact:

Dr Colin Mackenzie FHEA.Colin Mackenzie

Social Sciences, Business and Administration

Project duration

15.11.2018 - 14.11.2021

Operating sphere


  • University of Applied Sciences Wiener Neustadt 
  • Edinburgh Napier University
  • Haaga-Helia University of Applied Sciences
  • Binus University
  • Batam State Polytechnic
  • Sebelas Maret University
  • Parahyangan Catholic University
  • Mahasarakham University
  • Rangsit University
  • University Putra Indonesia of Padang Yptk
  • SEAMEO Regional Open Learning Centre SEAMOLEC
Source of funding
Erasmus+ Capacity Building in the Field of Higher Education Programme
Total funding
999 965 €
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