Our Focus

The Centre for Strategic Selling will be...

A research centre, conducting research, mobilising expertise and disseminating research information across a range of specialisms (positioning of the sales function, customer relationships and lifetime management, sales management and new forms of selling) to inform academics and practitioners and transfer knowledge across industry sectors.

A centre for the delivery of high quality teaching and learning of selling and sales management best practice delivering an unrivalled student experience with practical assessment tools culminating in meaningful and fulfilling sales job roles for UG and PG graduates through association with industry, and partnerships with recruitment firms and professional bodies.

A centre for the delivery of high quality commercial income initiatives including sales workshops on ‘sales essentials’ and ‘selling skills’ to start-up and scale-up SMEs as well as medium-sized businesses that need to update sales CPD. These will be certificated by Edinburgh Napier Business School.

A centre focusing upon significant and high level business engagement, utilising networks to act as advisory body as well as resource for guest lecturing, building communities of good practice and outlets for commercial income opportunities.

A centre reaching out to international partners including other US and European Universities currently, or about to be engaged in their own ‘sales journey’. International contacts will form the basis of sales activities for University personnel and students with sales exchanges, sales competitions and visiting lectureships providing cross fertilisation of ideas and best practice.

A centre that acts as a catalyst for transformational change in selling and sales management research, industry engagement, teaching and the student experience at Edinburgh Napier University to meet key KPIs in the University’s 2020 Strategy, as well as the wider sales agenda.