BA (Hons) Business & Enterprise In Sport

Undergraduate, Online learning

Business & Enterprise In Sport BA (Hons)

This online course provides the flexibility to allow you to study while working at the top level of sport


So you're a professional athlete or member of support staff. All that matters is being the best, and you will sacrifice everything to get there. Good. Now, while you are busy being your best, come and get your degree and stay at the top for the rest of your career. The BA Business and Enterprise in Sport was designed specifically for you.

A student on the BA (Hons) Business and Enterprise in Sport course smiling for the camera

Mode of Study:

Online learning


2-8 years

Start date:


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About you
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Course details

At the successful completion of this programme you will be able to:

  • Understand the involvement of sport science in the development of athletes across different levels, i.e. junior, youth and elite.
  • Demonstrate a detailed understanding of the application of key areas of: leadership; management; and financial and organisational processes; to both sport and enterprise.
  • Demonstrate the ability to identify, reflect upon and access opportunities for enterprise within the world of sport, and take advantage of experience, contacts and sporting profile to support enterprising endeavours more widely.
  • Develop an extensive portfolio of work-based learning experiences aligned to individual career aspirations.
  • Demonstrate the ability to communicate effectively and to make use of a wide range of media and digital tools.

The overarching aim of the programme is to underpin your extensive practical experience of elite sport with a knowledge of theoretical and scientific principles whilst simultaneously developing knowledge of fundamental operational areas of business and enterprise.

You will be required to consider areas of commonalty between these disciplines and the resulting opportunities for employability and enterprise. Fundamental to this approach is the embedding of volunteering and work-based learning opportunities at each level of the programme, giving you the opportunity to continuously reflect upon your current knowledge and experience and to develop these in a direction aligned to individual career aspirations.

Centre for Developing Athletes

  • calendar How you’ll be taught

    This is an online (part-time) course, which can fit around the athlete's training programme.

  • briefcase Work placement

    Work-based and experiential learning are key components of the programme and are included at all stages of study. Students can elect to undertake placements within their current sports organisations to gain a broader understanding of how they operate or seek placements in external businesses.

    Alternatively, students can undertake appropriate qualifications as part of their professional development.

Popular modules

Year 2

  • Professional development and experiential learning
  • Introduction to Sport and Business Psychology
  • Creativity, Innovation and Enterprise
  • Business and Management Challenges
  • Accounting for Business

Year 3

  • Stress, Performance and Behaviour
  • Leadership and Funding in Sport
  • Business Growth Issues
  • Direct and Digital Marketing
  • Work-Based Learning for Elite Sport

Year 4 (Subject to demand)

  • Performance, Development and Expertise
  • Business Strategy and Sustainable Development
  • Leadership in a Changing Environment
  • Work Based Learning Project


Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Placement and study abroad opportunities are subject to UK and Scottish Government health and travel advice.

Full information is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

As the BA [Hons] Business and Enterprise in Sport is a fully online programme, you are not required to be resident within the UK, or to physically attend the university at any stage of the programme.

The programme is offered for part-time study only, allowing you to study a maximum of two modules each trimester, and up to a maximum of 6 per academic year.

Entry to this programme is conditional upon you having elite athlete or support staff status. You will be asked to provide a brief CV of your athlete/support staff achievements, indicating duration of career and performance ranking relative to National and International competition standards.

For support staff, this translates to the ranking and standards of athletes that have been supported. Additional requirements are detailed below according to entry point.

Recognition of Prior Learning

If you do not hold any or all of the below qualifications or awards but are able to demonstrate equivalent learning experiences and knowledge you may be able to enter this programme at any of the entry points.

Your application will be considered on an individual basis, taking into consideration your previous study and experience. You will be required to produce a 2000 word written statement demonstrating that your sport-related experiences have resulted in relevant learning which is broadly equivalent (in terms of content, volume and level) to the learning outcomes of the programmes at the appropriate level.

We will provide you with support in your reflective process through interviews and guidance on presenting your evidence. If you wish to apply for recognition of prior learning you should contact the Programme Leader.

Minimum year 2


Pass in a relevant Business related subject with Grade B in the graded unit.

SQA Advanced Higher


A Level


Minimum year 3

Applications will be considered individually based upon academic qualifications, for example an appropriate diploma, and/or relevant experience.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply. The test will normally need to be within 2 years of starting your course with us (unless you are studying online with us).

This may not apply if you have completed all your school qualifications in English.    Please check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BN Nursing/MSc Nursing (Pre-registration) (Adult, Mental Health, Child, Learning Disabilities)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Get in touch with your local representative

We have trusted representatives in key locations who offer guidance and advice about our Global Online programmes.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
All Students 2021/22 2022/23
All students *£670 *£670
Modules are purchased via our online store and paid for in full at time of enrollment. Rate shown above is for 20 credits*. As 120 credits are required to complete each stage, total cost for each stage is currently £4,020.

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships


Measuring stretch and speed of movement using computer technology in the Sport Injuries Rehabilitation lab.

The emphasis of the programme is to develop graduates with the skills to work within the world of sport effectively, for example with developing or elite athletes, agencies, performance directors and sporting organisations, dealing with funding, media and internationalisation. Graduates will also be able to pursue entrepreneurial opportunities to start-up businesses and social enterprises.

Students from the new Business and Enterprise in Sport BA course at a rugby and curling event in the engage sports facilities