BA (Hons) Communication, Advertising & Public Relations

Undergraduate, Full-time

Communication, Advertising & Public Relations BA (Hons)

Experience real-life projects with clients on this industry-recognised course with excellent career prospects.


If you like to get your message across then a career in communications could be for you. 

This creative and business focused course gives you an excellent understanding of communication, advertising and public relations principles, as well as the chance to work with real clients on creative briefs.

We have a proven track record of high graduate employment within all aspects of the professional communication industries.

We offer the longest running communication, advertising and public relations course in Scotland. The course is accredited by the Chartered Institute of Public Relations (CIPR) and approved by the Chartered Institute of Marketing (CIM) making us the only dual approved course in Scotland.

This course (both full-time and part-time) is currently only available in Hong Kong.

Mode of Study:



4 years

Start date:


UCAS code:


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Course details

This programme delivers blended and flexible teaching and assessment. An appropriate mix of lectures, workshops, seminars and tutorials are used to help the student learn in different contexts.  Modules vary but you’ll be expected to read from set texts and journal articles, participate in online discussions and complete online quizzes.  All teaching and learning and assessment strategies are geared towards making the student confident and articulate.
  • calendar How you’ll be taught Seminars and workshops will offer students the opportunity to pose questions, interrogate the ideas, key issues, core concepts and fundamental theories discussed in lectures in greater detail and depth; and apply these insights to their own personal experience and in a wider social context.
  • note and pen Assessments

    Assessment criteria will vary between modules and will always consist of a combination of methods with explicit and clear guidelines and criteria providing detailed instructions.

    Assessments will include: Individual and group presentations, project submissions/portfolio, consultative work, exams and a dissertation.
  • briefcase Work placement

    Students are given direct industry experience through the chance to work with real clients on creative briefs and have a work placement opportunity.

  • library Facilities Our Merchiston campus, situated in the heart of Edinburgh, is home to creative industries students along with engineering and computing.

    This mix of disciplines helps create an inspiring, innovative and collaborative atmosphere. 

    This is enhanced by excellent facilities including newsroom, TV, radio and photography studios and soundproofed music studios.

    Inside you’ll also find the 500-seat Jack Kilby Computing Centre, open 24 hours a day in Trimesters 1 and 2, the library and the Edinburgh Napier Students’ Association.

Popular modules

Year 3

  • Communication Management
  • Advertising Theory & Practice
  • Online Communication
  • Public Relations Theory & Practice 
  • One option:
    • Work Placement
    • Starting a New Business
    • Branding
    • Visual Communication
    • International Marketing
    • Event Management

Year 4

  • Dissertation
  • Professional Project in Public Relations Management
  • Professional Project in Advertising Management 
  • One option: 
    • International & Intercultural Communication
    • Linguistics
    • Audiences and Reception



Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Entry requirements

Minimum year 3


Pass in media related subject with Grades BB at SCQF Level 8 in the graded units.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2018/19 2019/20
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland (RUK) £9,000 £9,250
Overseas £12,350 £12,845
RUK Students starting in 2018/19 will be invoiced the 2018/19 fee for 3 years of their 4 years of study. Students starting in 2019/20 will be invoiced the 2019/20 fee for 3 years of their 4 years of study.

Frequently Asked Questions about Fees.

Information of Bursaries and Scholarships.


You’ll benefit from our reputation in the industry, with excellent employment prospects in the public and private sectors. You’ll graduate with the relevant skills to enter the main communication industries, including:

• advertising
• corporate or organisational communications
• marketing
• public relations
• brand and reputation management
• internal and employee communication
• event management