BA (Hons) International Tourism & Marketing Management

Undergraduate, Full-time

International Tourism & Marketing Management BA (Hons)



The combined honours degree includes marketing management, so this is again weaved through the entire course

Overview

Advanced Entry Only

With its high profile history, outstanding attractions and world famous festivals, Edinburgh is a popular destination for travellers and tourists from all over the world. Tourism-based businesses flourish here making it an ideal place to study international tourism and marketing management.

This course offers you the opportunity to combine the study of international tourism with a focus on marketing management and how to apply this to roles within the tourism sector.

This degree will equip you with the knowledge and practical experience you need to prepare for a career in international tourism and marketing management.

Please note this programme is only available for advanced entry to either Year 2 or Year 3.

Fireworks over Edinburgh Castle at the Edinburgh Military Tattoo

Mode of Study:

Full-time

Duration:

4 years

Start date:

Sep

UCAS code:

NN58

Placement:

Yes

Study Abroad:

Yes


About you
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Course details

This course covers practically every aspect of international tourism management, from formulating policy and planning to finances and visitor attraction management. By choosing to combine tourism with marketing, you'll also gain an understanding of basic marketing principles plus specialist areas such as brand management, international business and marketing ethics.

International tourism management requires the ability to look outwards and capitalise on opportunities. You'll develop organisational and business skills that take into account the diversity of cultures involved in this global industry. You'll also develop your abilities in research, time management and presentation methods.

With the number of tourist ventures and operations in and near the city, you'll have plenty of options for part-time work, placements and employment after graduation.

You'll graduate with a clear direction in tourism and a wealth of experience gained from your involvement in the thriving local tourism scene, giving you the insights to succeed in tourism and marketing management in the UK or around the world.

Lead Academics

Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers.

Anna’s recent undergraduate and postgraduate teaching delivery has been in Edinburgh, Switzerland, Hong Kong and Singapore. She has also been involved in the preparation and delivery of the Scottish Enterprise Destination Leaders’ Programme and the Executive Development Programme for Experience Industry Professionals (Singapore) CPD course. Recent research has focused on how visitor attractions and hotels can engage with Generation Y visitors and employees, with primary research being conducted in the UK, Hong Kong, Macau and Singapore. Anna is a Fellow of the Tourism Society and of the Higher Education Academy. Anna is a Visiting Professor at Wakayama University, Japan.

Dr Ross Tinsley is a Tourism Lecturer and Programme Leader Edinburgh Napier University. He is currently interested in the identity and evolution of counter culture festivals and the role of spirituality within such events. He has also researched and published on small tourism businesses and destination development within developing country contexts. His PhD investigated networking between small tourism businesses and its contribution to destination development. His current work centres on the evolution of the Beltane Fire Festival, of which he was a past performer.

Craig Wight is an Associate Professor with responsibility for research and income generation and teaching and learning enhancement at Edinburgh Napier University. He has led and delivered a number of modules at undergraduate and postgraduate level with the thrust of these covering strategic management, research methods, and market intelligence creation and usage in the tourism and hospitality sectors. Craig is a Senior Fellow of the Higher Education Academy and is research-active, having authored and co-authored a number of publications on tourism and heritage management in journals and books. He has also undertaken a wealth of tourism, hospitality, leisure and cultural research and consultancy for a range of national and international clients within the public, private and voluntary sector

Dr Dina Anastasiadou is the leading authority in EU tourism policy and has published extensively on the impact of regional trading organisations on international tourism development. She has undertaken research projects on cross border collaboration in tourism in Southern Africa, tourism marketing technologies and community engagement in events. Her main research interests lay in tourism policy, governance, stakeholder engagement and organisational structures in tourism. She is currently involved in comparative research in destination management organisational structures in Scotland and Denmark.

Ellis Urquhart Ellis is a lecturer in the Tourism & Languages Subject Group of Edinburgh Napier University's Business School. He is a former graduate of the institution, completing his BA (Hons) in Tourism & Airline Management in 2013. He was then selected as one of Edinburgh Napier’s 50th Anniversary Scholars to begin doctoral research within the Tourism School. His research is focused on the role of interactive technologies in Scottish visitor attractions and specifically, how these contribute to a co-creative visitor experience.

His additional research interests include: heritage management; e-tourism and technological innovation; augmented/virtual reality in tourism; airport/airline experiences; and qualitative methodologies in tourism, hospitality and events. 


  • calendar How you’ll be taught

    You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

  • note and pen Assessments

    Your assessments will be a combination between course work and assessments.

  • briefcase Work placement

    You're in the right place if you want real life, hands-on experience. Our strong links to industry allow us to offer an optional 24 week work placement available across all three of the subject areas: hospitality, tourism and festival & events.

Popular modules

Year 3

  • International Tourism Policy and Planning
  • Global Service Management
  • International Marketing
  • Live Project and one option, or Work-Based Learning ( 24-week work placement)

Year 4

  • Leadership, Innovation and Technology for Tourism, Hospitality and Events
  • International Destination Management
  • Marketing Management in Practice
  • One option
  • Dissertation

CONTRIBUTES TOWARDS ACCREDITATION WITH

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 3

HND

Pass HND in Tourism or Travel and Tourism with grade B at SCQF Level 8 in the graded unit(s).

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.


International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2019/20 2020/21
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland (RUK) £9,250 £9,250
Overseas £12,845 £13,360
RUK Students starting in 2018/19 will be invoiced the 2018/19 fee for 3 years of their 4 years of study. Students starting in 2019/20 will be invoiced the 2019/20 fee for 3 years of their 4 years of study.
Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees
Click this link for Information of Bursaries and Scholarships
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.


Frequently Asked Questions about Fees
Information of Bursaries and Scholarships

Careers

Traditional dancers performing in front of Edinburgh Castle at the Edinburgh Military Tattoo

As a tourism graduate from Edinburgh Napier University, you’ll be well placed to progress within the industry whether your career aspirations are local or international.

You may move on to management roles in sectors and organisations including:

  • Destination development
  • Cultural services management
  • Operations management
  • Tour operators
  • Airlines
  • Public sector organisations
  • Retail
  • Hospitality
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