BA Sales Management (Online)

Undergraduate, Online learning

Develop your knowledge and understanding of selling and sales management on this online course which will support and stimulate your ongoing sales career progression.

  • Napier code:


  • Course type:

    Online learning

  • Duration:

    12 - 24 months

  • Award:


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Course introduction

Our BA Sales Management top-up course will provide you with opportunities to discuss and evaluate your knowledge and understanding of the contemporary selling process, sales management today, relationship selling and customer value, key account management and will develop your practical, critical and analytical skills and attributes with the delivery of a work-based learning project. 

Students at Craiglockhart campus
A BA top-up is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via our online learning environment. 

You'll be given the opportunity to acquire and develop many valuable practical skills such as the ability to collect, analyse, interpret and understand data and information.

Your practical, critical and analytical skills and attributes will be further developed by undertaking a personal investigation on a sales topic.

This course is delivered fully online and will take between 12 and 24 months to complete. You'll study five modules in total, with a maximum of two modules at a time over each trimester. The online materials have been designed to support you to study at a place and pace which suits your needs.

Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you'll manage your own learning, you'll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives.

In addition to the module materials, you’ll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

For the award of BA you must successfully pass all five modules, giving a total of 120 credits. All modules are 20 credits, except where indicated below.

If there is any question regarding the authorship of any submitted assessments, we reserve the right to require students to undertake an online viva.

What you study

  • Contemporary Selling Process
  • Sales Management Today
  • Relationship Selling & Customer Value
  • Key Account Management
  • Sales Practice Project (40 credits) 
The Sales Practice Project module can only be taken after successful completion of the first four modules.

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

It is anticipated that on successful completion of this course, employment opportunities and potential for career development can occur in all industry sectors. Professional selling is ubiquitous; across the many varied sales roles, industry sectors and all parts of the globe. 

With our connections with UK professional sales bodies e.g. Association of Professional Sales and Institute of Sales Management (Sales Education Foundation) and with the sponsors of our various extra-curricular sales activities we will be able to put you in touch with new networks and prospective employers and contacts who might be able to assist you.

Minimum year 3

A level 4/5 QCF Vocational Qualification (England and Northern Ireland), a level 7/8 SCQF Vocational Qualification (Scotland) or a level 5 EQF in Selling and Sales Management from either the Institute of Sales Management (ISM) or Association of Professional Sales (APS) and their designated approved and affiliated sales training partners across the UK. Equivalent qualifications (e.g. HND in sales) will also be considered. 

Recognition of prior learning

If you do not hold any of the above qualifications or awards but have relevant work experience you may be able to enter this programme. Your application will be considered on an individual basis, taking into consideration your previous study and experience. You will be asked to reflect on your previous experience and demonstrate skills, knowledge and understanding equivalent to that achieved on successful completion of the above entry requirements. A specific RPL equivalence framework will be used by the programme leader to map your sales learning to the entry requirement.

You will be asked to submit your CV together with the completion of the Recognition of Prior Learning document where you will detail and explain how your learning to date meets the entry requirements.

We will provide you with support in your reflective process through interviews via skype and guidance on presenting your evidence.

Please contact Dr Tony Douglas at for further information.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We're committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.

Tuition fees
All Students 2018/19 2019/20
All Students £915 £915
Fees for modules are calculated according to the number of credits (multiples of 20). The rate shown in the table is for 20 credits*.
Modules are purchased via our online store and paid for in full at time of enrollment.

*The cost above is for 20 credits and for students commencing in 2017/18 we are discounting this fee by 20% to £732. You can pay for this course flexibly on a module-by-module basis. This means you don’t have to pay the full course cost upfront. Each module is priced depending on the number of credits it is worth. This course comprises 120 credits so the total cost is £4,392. Individual modules can be purchased through our online store and must be paid in full when you enrol.