MSc Business Event Management

Postgraduate, Full-time

Business Event Management MSc



Learn the strategies behind running business events, then use your skills with placements at the Edinburgh International Conference Centre

Overview

In the vibrant capital city Edinburgh, our innovative MSc Business Event Management allows you a unique chance to study for a post-graduate Masters degree for a consistently dynamic and lucrative industry.

If you want to make a career in Business Events (or enhance your current practice if you are already working there) this is a post graduate degree programme suited to you. We ensure that the programme gives you access to management materials, strategic knowledge and experts that are purposeful and appropriate to Business Event Management.

Our unique premium programme heightens your capacity to interface with the multi-faceted components that the business event environment and its clients and suppliers require. Edinburgh, a truly international business, creative industries and cultural hub, is a magnificent place to do so.

As part of the degree you enjoy practical work experience with EICC, our award-winning, world-class events partner. This an opportunity to ensure the theory, the strategic models and the examples we work with really make sense for your professional future.

Important elements of the programme

  • Access to national and international knowledge
  • Association with national and international organisations
  • Applied understanding through industry work experience, speakers and visits
  • At the leading university in Scotland for MSc Business Event Management  

Mode of Study:

Full-time

Duration:

1 year

Start date:

Sep

Placement:

Yes


About you
Enter first name
*
Enter last name
*
*
*
*
*
*

Course details

This programme aims to develop both your interest and knowledge of the business events industry, and encourage reflective and dynamic understanding. You will study modules that specifically focus on elements of business events management, such as business skills for event managers and sustainable conference management alongside more generic but related management modules - such as tourism marketing and experience design. The research methods and dissertation module harness and develop your research capacity.

In the second semester you undertake a three-week placement at the Edinburgh International Conference Centre (EICC). During the placement you will spend time in all seven operational areas of the centre and work alongside departmental managers.

This allows you to get a managerial perspective of the organisation. You will be able to choose to spend more time in the area that interests you the most in order to get greater depth of understanding in that area. Importantly you will get the opportunity to meet and understand the CEO's remit in running the organisation.

If you would like, you can also return to the EICC during your research project to undertake primary data collection.
  • calendar How you’ll be taught

    Your learning is enhanced by a variety of teaching methods. These include lectures, tutorials and independent study.

    You will work directly with EICC to gain management experience first-hand during your placement there.

    EICC and Edinburgh Napier University work in conjunction on this course. Accordingly, some of your course is located at EICC.

  • briefcase Work placement Three week placement at the Edinburgh International Conference Centre.

Modules

Modules that you will study* as part of this course

Business Skills for Tourism, Hospitality and Event Management ( TSM11121 )

The module covers the various issues involved in the planning, development and management of those events specifically designed for the tourism industry. Specifically, the module considers the sources of funding, budgetary and other financial issues associated with planning and managing an event for tourism; it examines the people skills, quality issues, employment contracts and other human resource development concerns that need to be taken into account by events managers and organisers within the tourism industry; it addresses logistical issues such as crowd control, venue selection, staging and lighting which must be addressed in event management for tourism; it considers the various aspects of risk management for events designed for tourism, specifically the financial, legal and ethical safeguards required.

Further information

Destination Marketing ( TSM11120 )

Introduction to marketing concepts
Marketing tourism products and destinations
Hospitality and Events marketing
Destination image and branding
Semiotics of promotional materials
Marketing research, planning and audits
Consumers and consumption in tourism
Marketing communication strategies: from brochure to the web
Creating strategic marketing plans
Popular media and digital marketing

Further information

Dissertation ( TSM11130 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

Further information

Experience Design and Management for Tourism, Hospitality and Events ( TSM11114 )

This module involves applying theoretical perspectives to develop skills and techniques in tourism, hospitality or events. The module allows students to build work-based skills in tourism, hospitality and/or event management that are underpinned with relevant theory. It facilitates a critical understanding of how the core elements of tourism, hospitality and events contribute to their effective and coherent design; and how consumer experiences can be managed.
The module opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experiencescapes; the tourist gaze; co-creation; and symbolic interactionism. The application of these to tourism, hospitality and events is then considered. Concurrently, students examine key management functions and consider these in the context of specific tourism, hospitality or events in an authentic experiential setting. Particular attention is paid to manager and critical consumer perspectives in specific tourism, hospitality and event design settings.

There are two assessment components. Assessment 1 has two elements. Element 1 requires students to draw upon theories discussed in the module to respond collaboratively to an experience design brief by producing and presenting a proposed tourism, hospitality or event experience in the form of a group oral presentation. The second element of Assessment 1 requires students to write a reflective and evaluative essay.

Assessment 2 requires students to consume a selected tourism, hospitality or event experience in real time, then to critically review and evaluate the design and management of that experience in the form of either a written or online portfolio.

Further information

International Business Event Management ( TSM11113 )

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: the business events industry in context; buyers, suppliers and intermediaries; supply and demand characteristics of the industry; the external environment; event planning (buyer and supplier perspectives); impacts of business events and venues; current trends and future issues.

Further information

Professional Practice ( TSM11118 )

This module will cover the following contents:
• Applied research approaches within event management, and assessment of scope and limitation
• Information searches (Edinburgh Napier Library)
• Inquiry based learning / critical enquiry
• Formulation of a feasible and valid work-related project design, including ethical, sampling and reliability evaluation
• Consultancy and project management skills
• Implementation planning
• Evidencing organisation impact
• Personal reflection

This module will enable you to apply your knowledge and skills to professional practice and to critically evaluate a selection of operational aspects of the industry, and therefore gain a competitive edge and develop your potential when seeking graduate employment. You will relate academic theory to the workplace and demonstrate this through critical evaluation in assessments. You will develop your ability to critically evaluate your learning in a work based environment, as well as an operational aspect of the industry. This module helps you to develop the skills that are necessary for successful postgraduates in the 21st Century and thereafter as part of your continuing professional development.

Further information

Research Methods ( SOE11131 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination.

Further information

Sustainable Conferences and Events ( TSM11119 )

12. Module Content
This module will cover the following content:
• Introduction to, and definition of, sustainable conferences and business events
• Internal and external environment for, and impacts on, sustainability
• Identification, and effectiveness of, key sustainable practices available to the conference and business events industry
• Examination and evaluation of the sustainable supplier value chain
• Standards and Accreditation systems for promoting sustainable conferences and business events
• Stakeholder and attendee engagement with sustainability
• Development of sustainability policy, measurement and evaluation
• Challenges and opportunities of creating sustainable legacies from conferences and business events.
This module will evaluate the importance of sustainability to conferences and business events. Business Events are worth £1.9 billion to the Scottish economy, according to 2013 research commissioned by the Meeting Professional International Federation, and are a valuable source of employment and image generation for the destination. This module explores sustainable management in the conference and business event industries. The many reasons to incorporate sustainable practices into conferences and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, will be examined and explored further.

The module will enable students to critically evaluate a selection of operational aspects involved in delivering sustainability to the conference and business events industry, enabling them to gain a competitive edge and develop student potential when seeking graduate employment. Current academic theory around sustainable practices, policy and accreditation will be evaluated and demonstrated through critical evaluation in assessments.

Further information

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

RECOGNISED BY

The Business School

We are a modern, global and dynamic business school home to students, staff and researchers inspired by the world around them to provide creative, sustainable solutions to economic challenges and the needs of society.

Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2018/19 2019/20
Home/EU £8,466 £9,066
Overseas £14,620 £15,660


Frequently Asked Questions about Fees.

Information of Bursaries and Scholarships.

Careers

  • Corporate Event Planning
  • Meetings Planning
  • Conference and Exhibition Organisation
  • Business Event Management
  • Convention Management
  • Incentive Travel Planning
  • Corporate Sales Management
  • Destination Marketing Organisation
  • National/Regional Tourism Organisation
  • Hotel and Visitor Attractions