This programme aims to develop both your interest and knowledge of the business events industry, and encourage reflective and dynamic understanding. You will study modules that specifically focus on elements of business events management, such as business skills for event managers and sustainable conference management alongside more generic but related management modules - such as tourism marketing and experience design. The research methods and dissertation module harness and develop your research capacity.
In the second semester you undertake a three-week placement at the Edinburgh International Conference Centre (EICC). During the placement you will spend time in all seven operational areas of the centre and work alongside departmental managers.
This allows you to get a managerial perspective of the organisation. You will be able to choose to spend more time in the area that interests you the most in order to get greater depth of understanding in that area. Importantly you will get the opportunity to meet and understand the CEO's remit in running the organisation.
If you would like, you can also return to the EICC during your research project to undertake primary data collection.