MSc International Heritage & Cultural Tourism Management

Postgraduate, Full-time

International Heritage & Cultural Tourism Management MSc



Gain the vital knowledge and practical skills focusing upon visitor attractions both in the built and natural heritage areas

Overview

Thanks to its rich history, abundance of heritage attractions, UNESCO World Heritage Status and world-famous arts festival, Edinburgh is a popular destination for a rising number of cultural tourists from all over the world – which is why it’s a great place for you to study MSc International Heritage & Cultural Tourism Management.

Edinburgh Napier University has been teaching tourism for over 25 years and specialises in applied, research-informed learning to provide the graduate employability skills needed for successful careers in the international tourism industry. 

The MSc International Heritage & Cultural Tourism Management programme is ideal for those with prior scholarship in tourism, leisure or travel-related subjects. This advanced degree will equip you with the knowledge you need to successfully operate a heritage or cultural tourism business and devise policies and strategies for the industry. You will study alongside leading tourism academics to build an advanced knowledge of heritage management, natural area tourism, experience design and visual culture to enhance your career within the sector.

Due to extremely high demand for our programmes starting in September 2022, we are no longer accepting applications from international applicants for this programme. We’re sorry that you won’t be able to join us in September.

Students looking at st giles cathedral on the royal mile

Mode of Study:

Full-time (available as Part-time)

Duration:

1 years

Start date:

SepJan

Course details

You’ll develop organisational and business skills that relate particularly to cultural aspects of tourism. Throughout your studies, you’ll develop an understanding of the issues and concepts involved in the industry, as well as marketing practice and heritage considerations.

You’ll learn broad skills such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

Upon completion of the course, you’ll be able to devise sustainable policies and strategies by understanding the key challenges and issues facing the heritage and cultural tourism sector. You will also be equipped with creative, innovative and practical solutions to enhance your employability within the industry.

With a number of tourism ventures and operations in and near the city, you’ll have plenty of options for part-time work, internships and employment after graduation.

Lead Academics

Dr Ellis Urquhart is a Lecturer in Tourism & Airline Management and the MSc Programme Leader for the Tourism Suite within the Business School at Edinburgh Napier University, UK. He specialises in visitor attraction management, co-creative experience design and technological mediation in the heritage sector and the wider attraction environment. Ellis teaches tourism management at both Undergraduate and Postgraduate levels at Edinburgh Napier University in addition to overseas programmes delivered in Switzerland, Singapore, Macau and Hong Kong. He currently reviews for a range of tourism publications and currently sits on the editorial board of the Journal of Tourism Futures.

Professor Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008; 2022) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers

Dr Dina Anastasiadou is the leading authority in EU tourism policy and has published extensively on the impact of regional trading organisations on international tourism development. She has undertaken research projects on cross border collaboration in tourism in Southern Africa, tourism marketing technologies and community engagement in events. Her main research interests lay in tourism policy, governance, stakeholder engagement and organisational structures in tourism. She is currently involved in comparative research in destination management organisational structures in Scotland and Denmark.

Dr Louise Todd is an Associate Professor in the Tourism & Languages Subject Group and the Public Engagement Lead for the Business School. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute. Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences.

  • calendar How you’ll be taught This is a full-time course split up into three trimesters. You can choose to start in either January or September.

    Duration:
    September starts: 12 months;
    January starts: 18 months with a three-month break over the summer (after the first taught trimester).

    You’ll learn by a variety of teaching methods including lectures, tutorials, guest speakers and independent study.

  • note and pen Assessments The programme is predominantly assessed with coursework assignments including: reports; projects; essays; presentations; and portfolios. You will also complete a standalone research proposal and an in-depth MSc Dissertation to complete the programme.
  • library Facilities Home to the Business School, Craiglockhart campus blends the old and the new. Set within attractive grounds overlooking Edinburgh, facilities include 200- and 400-seat lecture theatres and language and multimedia labs. It's also home to our innovation and enterprise centre.

Modules

Modules that you will study* as part of this course

Business Skills for Tourism, Hospitality and Event Management ( TSM11121 )

The module covers the various issues involved in the planning, development and management of those events specifically designed for the tourism industry. Specifically, the module considers the sources of funding, budgetary and other financial issues associated with planning and managing an event for tourism; it examines the people skills, quality issues, employment contracts and other human resource development concerns that need to be taken into account by events managers and organisers within the tourism industry; it addresses logistical issues such as crowd control, venue selection, staging and lighting which must be addressed in event management for tourism; it considers the various aspects of risk management for events designed for tourism, specifically the financial, legal and ethical safeguards required.

Further information

Contemporary Issues in Heritage and Cultural Tourism ( TSM11135 )

This module provides you with a varied and stimulating programme of study that will enable you to understand and appreciate the extensive range of contemporary issues facing heritage and cultural organisations across the world. The module will introduce you to the range of contemporary issues that impact on the sustainability of the historic environment both in the UK and internationally. Each topic will critically examine research and emerging themes in the study of heritage and cultural tourism and associated areas with reference to current research, advanced scholarship and new trends in practice. Starting with the identification of concepts and debates in the fields of heritage and cultural management, the module moves beyond the business and marketing-driven approaches of tourism management towards a more conceptual analysis and understanding of heritage from a socio-cultural perspective. Utilising recent research conducted by the module team and invited speakers, will enhance the currency and relevance of the module content for you. The module will consider how these contemporary issues impact the conservation of cultural heritage using a wide range of examples, and you will examine the creative and sustainable approaches that are developing in the UK and internationally to address impacts and sustain heritage through the 21st century.

Further information

Experience Design and Management for Tourism, Hospitality and Events ( TSM11114 )

This module involves applying theoretical perspectives to develop skills and techniques in tourism, hospitality or events. The module allows students to build work-based skills in tourism, hospitality and/or event management that are underpinned with relevant theory. It facilitates a critical understanding of how the core elements of tourism, hospitality and events contribute to their effective and coherent design; and how consumer experiences can be managed.
The module opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experiencescapes; the tourist gaze; co-creation; and symbolic interactionism. The application of these to tourism, hospitality and events is then considered. Concurrently, students examine key management functions and consider these in the context of specific tourism, hospitality or events in an authentic experiential setting. Particular attention is paid to manager and critical consumer perspectives in specific tourism, hospitality and event design settings.

Further information

Festival and Event Management ( TSM11124 )

This module critically engages the students allowing them to consider both the socio-cultural role and economic impacts of international festivals and events, for organisations, policy makers, regions or localities. The module will cover a range of festivals and events within an international context. Major multi-arts, sporting and religious events such as the Edinburgh Festival, Commonwealth Games or Mela's to small localised festivals and one-off events will be critically explored and the audiences for each type of event examined and evaluated. How some festivals and events, not aimed at tourists, have become tourist attractions in recent years will also be explored and challenged . Consideration will also be given to current issues and trends in festivals and events appraising the likely future demand and development of festivals and events worldwide

Further information

International Business Event Management ( TSM11113 )

The meetings industry is of huge global economic importance (Davidson and Cope, 2019). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: the business events industry in context; buyers, suppliers and intermediaries; supply and demand characteristics of the industry; the external environment; event planning (buyer and supplier perspectives); the use of technology in events; current trends and issues.

Further information

Managing Heritage Tourism ( TSM11104 )

The module will cover the : Concepts and definition of heritage tourism;, the nature of built heritage; management issues in the effective management of heritage visitor attractions; specific issues in the management of UNESCO World Heritage Sites; balancing resource and visitor management via interpretation, technology and revenue ; and the future of managing heritage tourism.

Further information

Managing International Hospitality Organisations ( TSM11122 )

An introduction to the hospitality industry including its significance in the service sector, its relationship with partner industries and its economic significance. An analysis of the sectors comprising the industry. Fundamental components of, and principal systems utilised in, hospitality operations. The design, planning and management of hospitality facilities. Hospitality product design, development, delivery and performance management.

Further information

Natural Area Tourism ( TSM11116 )

This module is designed to enable students to understand the challenges associated with developing and managing natural area tourism and how these might be effectively tackled. It commences by exploring and critiquing the anthropocentric and ecocentric perspectives which underpin human stances in relation to tourism and the natural environment. Adopting a global perspective, natural area tourism (NAT) is located within tourism more generally and the specific context of alternative tourism. Ecotourism is critically examined with a view to assessing its role and viability as a means of economic development. The module seeks to identify and critically examine the process of developing and managing tourism in natural areas across its full scope (i.e. adventure; nature based; wildlife; and ecotourism) with a particular emphasis upon the specific sustainability issues associated with each.

Further information

Research Methods ( SOE11131 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination.

Further information

Tourism, Society and Visual Culture ( TSM11109 )

Tourism, Society and Visual Culture involves the study of core elements of visual culture in the context of tourism; and it allows you to develop a practical understanding of tourism’s visual cultural. The module is underpinned by current theories in visual consumption and analysis, drawing from: the arts, social sciences, tourism studies, and tourism management. It facilitates a critical understanding of the significance of visual culture in the context of tourism studies; and across the tourism sector, including: destinations, attractions, and festival and event settings. The module opens with an introduction to, and overview of, visual culture and its relationship to the tourism sector. It continues by considering key theories and concepts such as: the history of travel, tourism and visual culture; visual representations of tourism places and cultures, across a range of media; literary and film induced tourism; cultural tourism; art and tourism; visual consumption - the tourist gaze and photography; the semiotic paradigm and its role in tourism’s visual culture; visual analysis of tourism imagery; and the influence of visual cultures on societies, cultures and the tourism industry. In studying this module you will develop: an understanding of the relationship between the tourism sector, culture and society; skills to understand and analyse visual media in the setting of tourism; and knowledge and experience of how managers across the tourism sector can apply theories around visual culture and tourism in their practice.

Further information

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Placement and study abroad opportunities are subject to UK and Scottish Government health and travel advice.

Full information is available in our disclaimer.

Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BN Nursing/MSc Nursing (Pre-registration) (Adult, Mental Health, Child, Learning Disabilities)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2022/23 2023/24
Scotland, England, Wales, Northern Ireland, and Republic of Ireland £8,040 tba
Overseas and EU £16,075 tba

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships

The University offers a 20% discount on Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Careers

Building in a park
As a wide-reaching industry, a Postgraduate degree in heritage and cultural tourism management provides a variety of career pathways including: 

• Visitor attraction development, marketing and promotion 
• Cultural services management
• Operations management
• Heritage research, marketing and management
• Public sector organisations, policy and tourism governance 
• Retail and hospitality

Further study beyond Postgraduate is also available through our Research Degrees at Edinburgh Napier University.

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