International Heritage & Cultural Tourism Management MSc



An advanced degree providing expert knowledge in cultural heritage tourism and visitor attractions.

Overview

Thanks to its rich history, abundance of heritage attractions, UNESCO World Heritage Status and world-famous arts festival, Edinburgh is a popular destination for a rising number of cultural tourists from all over the world – which is why it’s a great place for you to study MSc International Heritage & Cultural Tourism Management.

Edinburgh Napier University has been teaching tourism for over 25 years and specialises in applied, research-informed learning to provide the graduate employability skills needed for successful careers in the international tourism industry. 

The MSc International Heritage & Cultural Tourism Management programme is ideal for those with prior scholarship in tourism, leisure or travel-related subjects. This advanced degree will equip you with the knowledge you need to successfully operate a heritage or cultural tourism business and devise policies and strategies for the industry. You will study alongside leading tourism academics to build an advanced knowledge of heritage management, natural area tourism, experience design and visual culture to enhance your career within the sector.

Typical entry point to this course is in January. Please enquire for more information.

The application portal is temporarily unavailable due to ongoing system updates and will be back online shortly. We recommend submitting an application later in the week once the online application is restored. Alternatively, a manual PDF application is currently available, please complete and email the form including any supporting documentation to pgadmissions@napier.ac.uk.

Picture of the Terracotta Army in China

Mode of Study:

Part-time

(available as full-time)

Duration:

2 years

Start date:

Sep

Course details

You’ll develop organisational and business skills that relate particularly to cultural aspects of tourism. Throughout your studies, you’ll develop an understanding of the issues and concepts involved in the industry, as well as marketing practice and heritage considerations.

You’ll learn broad skills such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

Upon completion of the course, you’ll be able to devise sustainable policies and strategies by understanding the key challenges and issues facing the heritage and cultural tourism sector. You will also be equipped with creative, innovative and practical solutions to enhance your employability within the industry.

With a number of tourism ventures and operations in and near the city, you’ll have plenty of options for part-time work, internships and employment after graduation.

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking. 

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.

Lead Academics

Dr Ellis Urquhart is a Lecturer in Tourism & Airline Management and the MSc Programme Leader for the Tourism Suite within the Business School at Edinburgh Napier University, UK. He specialises in visitor attraction management, co-creative experience design and technological mediation in the heritage sector and the wider attraction environment. Ellis teaches tourism management at both Undergraduate and Postgraduate levels at Edinburgh Napier University in addition to overseas programmes delivered in Switzerland, Singapore, Macau and Hong Kong. He currently reviews for a range of tourism publications and currently sits on the editorial board of the Journal of Tourism Futures.

Professor Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008; 2022) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers

Dr Dina Anastasiadou is the leading authority in EU tourism policy and has published extensively on the impact of regional trading organisations on international tourism development. She has undertaken research projects on cross border collaboration in tourism in Southern Africa, tourism marketing technologies and community engagement in events. Her main research interests lay in tourism policy, governance, stakeholder engagement and organisational structures in tourism. She is currently involved in comparative research in destination management organisational structures in Scotland and Denmark.

Dr Louise Todd is an Associate Professor in the Tourism & Languages Subject Group and the Public Engagement Lead for the Business School. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute. Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences.

Dr Ross Tinsley is a Tourism Lecturer and Programme Leader Edinburgh Napier University. He is currently interested in the identity and evolution of counter culture festivals and the role of spirituality within such events. He has also researched and published on small tourism businesses and destination development within developing country contexts. His PhD investigated networking between small tourism businesses and its contribution to destination development. His current work centres on the evolution of the Beltane Fire Festival, of which he was a past performer.

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    How you’ll be taught

    This part-time course will be taught over 2 years.

    You’ll learn by a variety of teaching methods including lectures, tutorials, guest speakers and independent study.
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    Assessments

    The programme is predominantly assessed with coursework assignments including: reports; projects; essays; presentations; and portfolios. You will also complete a standalone research proposal and an in-depth MSc Dissertation to complete the programme.
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    Facilities

    Home to the Business School, Craiglockhart campus blends the old and the new. Set within attractive grounds overlooking Edinburgh, facilities include 200- and 400-seat lecture theatres and language and multimedia labs. It's also home to our innovation and enterprise centre.

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

What are the entry requirements for International Heritage and Cultural Tourism Management?

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in Tourism, Leisure, or other travel-related subjects in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

The University does not sponsor students to study on part-time programmes in the UK under the Student Visa route. International Applicants must therefore have other valid immigration leave to study on this programme.

Can I get admission into  International Heritage and Cultural Tourism Management based on my working experience in this sector?

This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.

Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form above and we will be happy to discuss your options.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the postgraduate admissions team by submitting an enquiry form above.

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2023/24 2024/25
Stage 1 £3,750 £3,940
Stage 2 £4,555 £4,785
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Total - Scotland, England, Wales, Northern Ireland, and Republic of Ireland £8,300 £8,715
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Stage 1 £7,680 £8,450
Stage 2 £9,410 £10,350
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Overseas and EU-Total Fee £17,070 £18,800
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Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Please note:

The discount for Edinburgh Napier alumni can only be applied to year one of a full-time Postgraduate degree, any additional years are exempt from the discount.

For part time Postgraduate degrees the discount will apply to years one, two and three only and any additional years will be exempt from the discount.

Please read our full T&C here

Careers

Building in a park
As a wide-reaching industry, a Postgraduate degree in heritage and cultural tourism management provides a variety of career pathways including: 

• Visitor attraction development, marketing and promotion 
• Cultural services management
• Operations management
• Heritage research, marketing and management
• Public sector organisations, policy and tourism governance 
• Retail and hospitality

Further study beyond Postgraduate is also available through our Research Degrees at Edinburgh Napier University.
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