MSc International Heritage & Cultural Tourism Management

Postgraduate, Full-time

International Heritage & Cultural Tourism Management MSc



Gain the vital knowledge and practical skills focusing upon visitor attractions both in the built and natural heritage areas

Overview

Thanks to its rich history, abundance of heritage attractions and world-famous arts festival, Edinburgh is a popular destination for a rising number of cultural tourists from all over the world – which is why it’s a great place for you to study MSc International Heritage & Cultural Tourism Management.

This advanced degree will equip you with the knowledge you need to successfully operate a cultural tourism business and devise policies and strategies for the overall industry. It also contributes towards professional accreditation with the Institute of Hospitality.


Students looking at st giles cathedral on the royal mile

Mode of Study:

Full-time (available as Part-time)

Duration:

1 years

Start date:

SepJan


About you
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Course details

You’ll develop organisational and business skills that relate particularly to cultural aspects of tourism. Throughout your studies, you’ll develop an understanding of the issues and concepts involved in the industry, as well as marketing practice and heritage considerations.

You’ll learn broad skills such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

With a number of tourist ventures and operations in and near the city, you’ll have plenty of options for part-time work and employment after graduation.

Lead Academics

Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers. 

Anna’s recent undergraduate and postgraduate teaching delivery has been in Edinburgh, Switzerland, Hong Kong and Singapore. She has also been involved in the preparation and delivery of the Scottish Enterprise Destination Leaders’ Programme and the Executive Development Programme for Experience Industry Professionals (Singapore) CPD course. Recent research has focused on how visitor attractions and hotels can engage with Generation Y visitors and employees, with primary research being conducted in the UK, Hong Kong, Macau and Singapore. Anna is a Fellow of the Tourism Society and of the Higher Education Academy. Anna is a Visiting Professor at Wakayama University, Japan.

Dr Stephen Taylor is Programme Leader for the MSc Tourism and Hospitality Suite which covers four named MSc awards (International Tourism Destination Management; International Tourism Marketing; International Hospitality Management; International Heritage & Cultural Tourism Management). His main teaching is Natural Area Tourism which is available as a third year (Level 9) module and as a postgraduate module (Level 11). In addition, he teaches Global Service Management (Level 9) and contributes to three further modules: Leadership & Innovation (Level 10); Global Hospitality Management (Level 10); and Management of International Hospitality Organisations (Level 11). His main research interests centre around the natural environment. This includes the governance of natural areas (e.g. national parks) and the recreational use of natural areas. In respect of the latter, a specific focus is upon adventure tourism, and in particular, mountain tourism. Current research is focused upon the economic and environmental impacts of mountaineering tourism on Kyrgyzstan's 7,134 metre Peak Lenin. 

Dr Louise Todd is a Lecturer and Programme Leader for the MSc International Festival and Event Management. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute. Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences.

Louise has experience in designing and delivering research dissemination and public engagement events and activities on a national and international basis. In August 2017, she was invited to present key aspects of her research into the Edinburgh Festival Fringe and its stakeholders as a public performance during the Fringe. She has also been involved in the design and development of Knowledge Exchange and CPD activities, including an externally funded Executive Programme she co-delivered in Singapore to members of the Tourism industry. The content of this was informed by her co-authored published research. 

Dr Ross Tinsley is a Tourism Lecturer and Programme Leader Edinburgh Napier University. He is currently interested in the identity and evolution of counter culture festivals and the role of spirituality within such events. He has also researched and published on small tourism businesses and destination development within developing country contexts. His PhD investigated networking between small tourism businesses and its contribution to destination development. His current work centres on the evolution of the Beltane Fire Festival, of which he was a past performer.



  • calendar How you’ll be taught

    This is a full-time course split up into three trimesters. You can choose to start in either January or September.

    Duration:

    • September starts: 12 months
    • January starts: 18 months with a three-month break over the summer (after the first taught trimester)

    You’ll learn by a variety of teaching methods including lectures, tutorials, guest speakers and independent study.


  • note and pen Assessments

    You’ll be assessed in a combination of the following ways:

    • Report writing
    • Project
    • Exams
    • Essays
    • Dissertation
    • Oral Presentation
    • Portfolio

Modules

Modules that you will study* as part of this course

Business Skills for Tourism, Hospitality and Event Management ( TSM11121 )

The module covers the various issues involved in the planning, development and management of those events specifically designed for the tourism industry. Specifically, the module considers the sources of funding, budgetary and other financial issues associated with planning and managing an event for tourism; it examines the people skills, quality issues, employment contracts and other human resource development concerns that need to be taken into account by events managers and organisers within the tourism industry; it addresses logistical issues such as crowd control, venue selection, staging and lighting which must be addressed in event management for tourism; it considers the various aspects of risk management for events designed for tourism, specifically the financial, legal and ethical safeguards required.

Further information

Case Studies in International Tourism ( TSM11105 )

• International Cultural comparison
• Case Study method and comparative research methodologies
• Tourism and Development
• Tourism planning and policy
• Urban and Rural tourism systems;
• Competitiveness and responsible tourism development;
• Ethical issues in international tourism
• Cross-cultural behaviour in tourism
• Global issues and value analysis.

Further information

Contemporary Issues in Festivals and Events ( TSM11123 )

This module provides a varied and stimulating programme of study that enables you to understand and appreciate the extensive range of contemporary issues facing festival and event organisations across the world; and to critically examine research and emerging themes in the study of festivals, events and related areas. The module moves beyond the business and marketing-driven approaches of events management towards a more conceptual analysis and understanding of events from a socio-cultural perspective.
The module will examine junctures between the social sciences and the field of festivals and events. It applies and contextualises theories within the discourse of events to provide a greater understanding of the significance of events in contemporary society. Studying this module provides you with a structured and detailed examination of issues pertaining to, for example, event tourism, festival and events in society, events ritual and performance, consumption, place and representation, social movements, and mobilities; along with emerging trends such as ‘pop-up’ events, the sharing economy, and changing demographics. Moreover, it enhances your ability to critically review the influences of such issues and trends upon the international festivals and events industry.

Further information

Contemporary Issues in Hospitality Management ( TSM11107 )

Demographic changes and trends in consumer demand and expectations. The increasing role and influence of social media. The pervasive impact of globalisation. New growth sectors such as couchsurfing, pop up hospitality, Air BnB, serviced apartments, Changes in operating patterns, supply chains, management contracts. The industry’s relationship with the environment and issues of sustainable development. Hospitality as an ethical practice. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce; education and training issues.

Further information

Developing Intercultural Competence in the Workplace ( LNG11120 )

This module begins with a discussion of the cultural diversity phenomenon, a day-to-day reality that brings both challenges and opportunites to today’s workplace. Approaches adopted by practitioners to managing cultural diversity will be critically examined and compared, with a particular emphasis on intercultural team-building. The module content then focuses on intercultural competence, an element that is central to the intercultural team-building agenda. Perspectives and insights will be drawn from relevant disciplines, such as intercultural communication, cross-cultural management and education. Participants will consider ways of cultivating their own intercultural competence as well as facilitating others’ intercultural competence development (especially in work-based contexts). To facilitate the exploration of these two areas, participants will engage with theories and practices in intercultural training in a peer-supported learning environment and reflect upon their own intercultural learning experience in this environment.

Further information

Dissertation ( TSM11130 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

Further information

Experience Design and Management for Tourism, Hospitality and Events ( TSM11114 )

This module involves applying theoretical perspectives to develop skills and techniques in tourism, hospitality or events. The module allows students to build work-based skills in tourism, hospitality and/or event management that are underpinned with relevant theory. It facilitates a critical understanding of how the core elements of tourism, hospitality and events contribute to their effective and coherent design; and how consumer experiences can be managed.
The module opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experiencescapes; the tourist gaze; co-creation; and symbolic interactionism. The application of these to tourism, hospitality and events is then considered. Concurrently, students examine key management functions and consider these in the context of specific tourism, hospitality or events in an authentic experiential setting. Particular attention is paid to manager and critical consumer perspectives in specific tourism, hospitality and event design settings.

Further information

Festival and Event Management ( TSM11124 )

This module critically engages the students allowing them to consider both the socio-cultural role and economic impacts of international festivals and events, for organisations, policy makers, regions or localities. The module will cover a range of festivals and events within an international context. Major multi-arts, sporting and religious events such as the Edinburgh Festival, Commonwealth Games or Mela's to small localised festivals and one-off events will be critically explored and the audiences for each type of event examined and evaluated. How some festivals and events, not aimed at tourists, have become tourist attractions in recent years will also be explored and challenged . Consideration will also be given to current issues and trends in festivals and events appraising the likely future demand and development of festivals and events worldwide

Further information

International Business Event Management ( TSM11113 )

The meetings industry is of huge global economic importance (Davidson and Cope, 2019). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: the business events industry in context; buyers, suppliers and intermediaries; supply and demand characteristics of the industry; the external environment; event planning (buyer and supplier perspectives); the use of technology in events; current trends and issues.

Further information

Managing Heritage Tourism ( TSM11104 )

The module will cover the : Concepts and definition of heritage tourism;, the nature of built heritage; management issues in the effective management of heritage visitor attractions; specific issues in the management of UNESCO World Heritage Sites; balancing resource and visitor management via interpretation, technology and revenue ; and the future of managing heritage tourism.

Further information

Managing International Hospitality Organisations ( TSM11122 )

An introduction to the hospitality industry including its significance in the service sector, its relationship with partner industries and its economic significance. An analysis of the sectors comprising the industry. Fundamental components of, and principal systems utilised in, hospitality operations. The design, planning and management of hospitality facilities. Hospitality product design, development, delivery and performance management.

Further information

Natural Area Tourism ( TSM11116 )

This module is designed to enable students to understand the challenges associated with developing and managing natural area tourism and how these might be effectively tackled. It commences by exploring and critiquing the anthropocentric and ecocentric perspectives which underpin human stances in relation to tourism and the natural environment. Adopting a global perspective, natural area tourism (NAT) is located within tourism more generally and the specific context of alternative tourism. Ecotourism is critically examined with a view to assessing its role and viability as a means of economic development. The module seeks to identify and critically examine the process of developing and managing tourism in natural areas across its full scope (i.e. adventure; nature based; wildlife; and ecotourism) with a particular emphasis upon the specific sustainability issues associated with each.

Further information

New Venture Planning ( ENT11101 )

Description of module content:

The module covers the following:
The importance of new businesses to a thriving economy
Entrepreneurial thinking and aspirations
Entrepreneurial role models
The business planning process
Idea generation / development / evaluation
Market identification including exposure to market players
Researching the resources required including equipment, people, funding
Segmentation / positioning & differentiation / targeting
Developing the marketing Mix (7 P’s),
Financial planning leading to development of financial statements and realistic related assumptions
Growth aspirations of entrepreneurs

Further information

Research Methods ( SOE11131 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination.

Further information

Tourism, Society and Visual Culture ( TSM11109 )

This module will involve the study of many complex issues within tourism studies including:
- the history of tourism and its visual culture;
- representations of places and cultures in popular tourist materials and other popular media;
- film induced tourism;
- art and tourism;
- tourist experiences: visual consumption, the tourist gaze and photography;
- impacts of contemporary tourism and its visual culture on societies, cultures and the industry.

Further information

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

Anna Leask

Professor of Tourism Management and a key member of the Tourism Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction, heritage tourism and destination management.

Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BN Nursing/MSc Nursing (Pre-registration) (Adult or Mental Health)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2021/22 2022/23
Scotland, England, Wales, Northern Ireland, and Republic of Ireland £7,810 tba
Overseas and EU £15,620 tba

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships

The University offers a 20% discount on Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.


Careers

  • Destination development
  • Cultural services management
  • Operations management
  • Tour operators
  • Public sector organisation

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