International Marketing with Tourism (Dual Degree) MSc

Get ready for an exciting international tourism marketing career and gain a dual degree from the UK and France


This Dual Degree programme presents you with an opportunity to experience learning and teaching activities in two Universities in Edinburgh (UK) and Nice (France), resulting in a unique and extremely rewarding experience. Upon the completion of the programme, you will be awarded two degrees: MSc International Marketing with Tourism from Edinburgh Napier University and Le diplôme de Formation Supérieure au Management Spécialisation (International Marketing with Tourism) from IPAG Business School.

The Dual Degree programme provides an academically robust and professionally useful Master’s programme which will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. The modules in this programme have been carefully selected to prepare you to work in international tourism organisations and understand the day-to-day practice of international marketing in the tourism context.

The experience of living and studying in two countries with different cultures, customs and environments will not only kick-start your career in international tourism marketing but also prepare you for working within international tourism organisations. You will meet and work with students from different parts of the world, and subsequently, you will have an opportunity to develop your own international network.

Typical entry point to this course is in September. Please enquire for more information.

Mode of Study:


single degree option


1 years

Start date:


Course details

You’ll develop organisational and business skills as well as an understanding of digital marketing brand management, intercultural communication, tourism and the ability to develop strategic marketing plans.

You’ll gain transferable skills such as project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Lead Academics

Dr Agata Krowinska

Agata is a Lecturer in Marketing at Edinburgh Napier University. She is the Programme Leader of MSc International Marketing Suite. Her research interests include digital marketing, consumer engagement and artificial intelligence in marketing.

Dr Clidna Soraghan

Clidna is a Lecturer in Marketing at Edinburgh Napier University. She is the Deputy Programme Leader of MSc International Marketing Suite. Her research interests include critical marketing, consumer behaviour, and social marketing.

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    How you’ll be taught

    This is a one year full-time course starting in September and is split up into three trimesters.

    In Trimester 1 (Sept-Dec) you will study in Edinburgh, UK.

    In Trimester 2 (Jan-April) you will study in Nice, France.

    In Trimester 3 you can conduct your Dissertation in Edinburgh or Nice and supervised by an Edinburgh Napier’s Dissertation Supervisor.

    You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
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    Each module will have either one or two assessments. Assessment is carried out via a wide range of mechanisms, both coursework and exam.
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    Study abroad

    Your second trimester will be based in IPAG Business School in Nice, France.
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    Edinburgh Napier’s Craiglockhart Campus

    IPAG’s Nice Campus


Modules that you will study* as part of this course

Dissertation ( TBS11130 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

Further information

Intercultural Business Communication ( LNG11106 )

This module will provide you with a thorough understanding of specific theories of
culture and communication, cultural systems and dimensions offered by major
intercultural researchers and the critiques they have received in order to contribute to
a more widening debate of intercultural theory and research. Taught sessions will
address the notions of culture and intercultural business communication, and
theoretical frameworks about cultural systems, cultural complexity and acculturation.
There is also one session devoted to an intercultural workshop that helps you
rehearse, through practical activities, the input from the previous taught sessions.

Further information

Principles and Practice of Marketing ( MKT11108 )

The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application.
The module covers:
1. Marketing environment
2. Marketing Strategy and objective setting
3. Marketing communications
4. Understanding Products
5. Pricing strategies
6. Logistics and distribution
7. Services marketing
8. Sustainability
9. Planning and control.
By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice.

Further information

Study Abroad 1 ( TBS11102 )

Study Abroad 2 ( TBS11103 )

Study Abroad 4 ( TBS11105 )

Tourism Concepts and Issues ( TSM11111 )

The overall aim of this module is to provide a stimulating programme of study that enables you to determine and evaluate the current trends and contemporary debates and developments in international tourism, events and hospitality management and their implications for tourism business. This module therefore aims to introduce and evaluate the tourism phenomenon, current trends and developments in international tourism and their implications for tourists, tourism businesses and destination populations. The effects on international tourism of the global economic downturn and the recovery are reviewed but in the wider context of key issues: problems involved in monitoring, measuring and defining tourism; the complexities of stakeholder relationships; visitor demand and behaviour; current issues and trends including environmental concerns, the ethics of the globalisation of tourism and the development of alternative forms of tourism. Furthermore, issues and trends in related sectors, namely hospitality and festivals and events, are also discussed.

Further information

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.



Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

What are the entry requirements for International Marketing with Tourism?

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above.  We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

Can I get admission into International Marketing with Tourism based on my working experience in this sector?

This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.

Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form above and we will be happy to discuss your options.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the postgraduate admissions team by submitting an enquiry form above.

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2023/24 2024/25
Scotland, England, Wales, Northern Ireland, and Republic of Ireland £8,300 £8,715
Overseas and EU £17,090 £18,800
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships
The University offers a 20% discount on Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes. The discount can only be applied to year one of a full-time Postgraduate degree, any additional years are exempt from the discount. For part time Postgraduate degrees the discount will apply to years one, two and three only and any additional years will be exempt from the discount.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.

Please note:

The discount for Edinburgh Napier alumni can only be applied to year one of a full-time Postgraduate degree, any additional years are exempt from the discount.

For part time Postgraduate degrees the discount will apply to years one, two and three only and any additional years will be exempt from the discount.

Please read our full T&C here


This course will give you excellent career prospects in international marketing including at management level.

The experience of studying Marketing abroad and in a global context can open up many more marketing career options to you around the world.
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