You’ll develop organisational and business skills that focus on the marketing aspects and implications of tourism.
Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences.
You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.
This is full-time course and is split up into three trimesters. You can choose start in September or January. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
- Managing Heritage Tourism
- Destination Marketing
- Direct and Digital Marketing
- Experience Design and Management for Tourism, Hospitality and Events
- Two options
- Research Methods
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
Full information on this is available in our disclaimer.
As an international tourism marketing graduate from Edinburgh Napier University, you’ll be well placed to progress within the industry, whether your career aspirations are local or international.
Career opportunities may include:
- destination development
- cultural services management
- operations management
- public sector organisations
- retail and hospitality
The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.
We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
English language requirements
If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.
This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.
Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.
If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.
Please note that non-EU international students are unable to enrol onto the following courses:
BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
BM Midwifery/MM Midwifery
We are committed to being as accessible as possible to anyone who wants to achieve higher education.
Our admissions policies will help you understand our admissions procedures and how decisions are made.