You’ll develop organisational and business skills that focus on the marketing aspects and implications of tourism.
Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences.
You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.
- Managing Heritage Tourism
- Destination Marketing
- Direct and Digital Marketing
- Experience Design and Management for Tourism, Hospitality and Events
- Two options
- Research Methods