MSc MSC MARKETING WITH DIGITAL STRATEGY F/T

Postgraduate, Full-time

MSC MARKETING WITH DIGITAL STRATEGY F/T MSc



MSc Marketing with Digital Strategy

Overview

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy. 

Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.

The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

Mode of Study:

Full-time

Duration:

1 years

Start date:

Jan


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Course details

September start (12 months):

In Trimester 1 (Sept-Dec) you will study Principles and Practices of Marketing, Digital Analytic Strategy plus either Consumer Behaviour OR Marketing Communications. 

In Trimester 2 (Jan-April) you will study four modules: Research Methods, Strategic Brand Management, Digital Marketing Strategy, Social Media and Content Marketing.

In Trimester 3 (May--August) you will complete a Dissertation.

January start (18 months):

In Trimester 2 (Jan- April) you will study four modules: Research Methods, Strategic Brand Management, Digital Marketing Strategy, Social Media and Content Marketing.

May - Sept: BREAK

In Trimester 1 (Sept - Dec) you will study Principles and Practices of Marketing, Digital Analytic Strategy plus either Consumer Behaviour OR Marketing Communications. 

In Trimester 2 of Year 2 (Jan - June) you will complete a Dissertation.




  • calendar How you’ll be taught This full-time course will take up to a year (18 months if you are a January start) to complete and will be structured to support the student through their journey. You’ll learn by a variety of teaching methods including lectures, guest lectures, practical workshops, tutorials and independent study.
  • note and pen Assessments Each module will have either one or two assessments. Assessment is carried out via a wide range of mechanisms, both coursework and exam.
  • briefcase Work placement

    Not applicable

  • study abroad Study abroad

    Not Applicable

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Entry requirements

Entry requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. 

We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2020/21 2021/22
Home/EU £7,572 tba
Overseas £14,062 tba

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships

The University offers a 20% discount on MSc Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.


Careers

Digitally focused Marketing skills are becoming near-universal requirements for employment.  Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:

  • Customer relationship management
  • Digital media development
  • Digital marketing management
  • Computer networking
  • Search engine analysis