Biography
Hamideh Sadat Shahidi is a lecturer in marketing. She earned her PhD in Marketing and her PGCert in Business & Management Research from Edinburgh Napier University. She received her B.B.A. in Marketing from the American University in Dubai.
In addition to her academic studies in marketing, Hamideh has over four years of industry experience as a marketing researcher in Iran, analysing consumer behaviour for Electrolux, Colgate, Yankee Candle, and Teekanne.
Her methodological approach is qualitative, and she has a strong passion for global/ international marketing, consumer behaviour, and integrated marketing communication.