Ivana Rihova
Ivana Rihova

Dr Ivana Rihova

Associate

  I.Rihova@napier.ac.uk

  

Biography

Dr Ivana Rihova, is an Associate Researcher at Edinburgh Napier University's Tourism Research Centre. She is currently located in Valencia, Spain, where she works as lecturer on the Tourism and Leisure Management programme at the Universidad Europea de Valencia. Having held a number of customer-facing roles in the tourism and hospitality industry in Europe and the United States, Ivana gained her MSc in International Tourism Management at Edinburgh Napier University in 2008. Her PhD, completed in January 2014 (John Kent Institute in Tourism, Bournemouth University), explored the notion of customer-to-customer value co-creation at festivals. Ivana taught various courses on undergraduate and postgraduate tourism and event management programmes at Bournemouth University, Anglia Ruskin University in Cambridge, and Edinburgh Napier University in Scotland, as well as delivering courses to students in Asia (Hong Kong, Singapore). Most recently, she led the postgraduate International Festival and Event Management programme at Edinburgh Napier University.

Research Groups

Research Areas

Events

Esteem

Conference Organising Activity

  • Scientific Committee Member, AEME Forum 2017, 5-7th July, Cardiff
  • Scientific Committee Member, Beyond the Waves, 4th International Conference on Events (ICE), 12-14th December 2017, Rosen College of Hospitality Management, UCF, Orlando, Florida, USA
  • Scientific Committee Member, 3rd International Conference on Events, Macau

 

External Examining/Validations

  • External Examiner, Sheffield Hallam University, Department of Service Sector Management

 

Membership of Professional Body

  • Executive Committee Member AEME (Association for Events Management Education)

 

Reviewing

  • Reviewer for Tourism Management
  • Reviewer for Event Management
  • Reviewer for International Journal of Contemporary Hospitality Management
  • Reviewer for Leisure Studies
  • Reviewer for Journal of Service Management
  • Reviewer for Tourism Review
  • Reviewer for International Journal of Tourism Research
  • Reviewer for Current Issues in Tourism
  • Reviewer for International Journal of Event and Festival Management

 

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Date


16 results

Understanding the role of community voices in developing new arts and cultural venues as drivers of social sustainability in festival cities of the future: The case of Edinburgh’s Dunard Centre

Presentation / Conference Contribution
Snell, S., & Rihova, I. (2025, July)
Understanding the role of community voices in developing new arts and cultural venues as drivers of social sustainability in festival cities of the future: The case of Edinburgh’s Dunard Centre. Presented at Leisure Studies Association Conference 2024, University of West of Scotland, Paisley, UK
Cities are under growing pressure to address the challenge of supporting more inclusive and sustainable communities. Festivals and events, increasingly used as urban developme...

Marketing Transformative Event Experiences: Archetypes for Positive Change

Journal Article
Celuch, K., Neuhofer, B., & Rihova, I. (in press)
Marketing Transformative Event Experiences: Archetypes for Positive Change. Journal of Hospitality and Tourism Research, https://doi.org/10.1177/10963480251328384
Transformative experiences are increasingly the focus of festival and event designers. In business event contexts, attendees often redefine their mindset, attitudes, and pract...

How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts

Journal Article
Rihova, I., & Alexander, M. (in press)
How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts. Tourism Review, https://doi.org/10.1108/TR-07-2023-0515
Purpose Tourists’ resource integration both offers opportunities and presents challenges to tourism service providers. Focussing on the tour guide perspective, this paper exp...

The future of transformative events: An event leaders’ perspective

Journal Article
Purpose – Focussing on the perspective of business event leaders’ perspective, this study explores the future of transformative experience (TE) events, recognising a paradigm ...

It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia

Conference Proceeding
Rihova, I., Gallarza, M., Andrade, M., Guimaraes, M., Hackmann, A., Kokolaki, O., & Missanelli, G. (2023)
It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia. In L. G. Chova, C. G. Martínez, & J. Lees (Eds.), 16th International Conference of Education, Research and Innovation: Conference Proceedings (8190-8196). https://doi.org/10.21125/iceri.2023.2092
The idea of teaching as a dialogue between teachers and students, and collaboration and sharing between students and their peers ([1], [2]), is gaining traction in higher educ...

“Music for all at the Dunard Centre: Problematising new arts and cultural venues as drivers of social sustainability in festival cities of the future”

Presentation / Conference Contribution
Snell, S., & Rihova, I. (2023, June)
“Music for all at the Dunard Centre: Problematising new arts and cultural venues as drivers of social sustainability in festival cities of the future”. Presented at Festival Sustainability Symposium: Facing the Sector's Headwinds, Edinburgh Napier University, UK
Cities are under growing pressure to address the challenge of supporting more inclusive and sustainable communities in line with the UN Sustainable Development Goal no. 11 and...

Mega-events brand meaning co-creation: the Olympic case

Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...

Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic

Journal Article
Rihova, I., Buhalis, D., Gouthro, M. B., & Moital, M. (2018)
Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic. Tourism Management, 67, 362-375. https://doi.org/10.1016/j.tourman.2018.02.010
This study aims to explore specific customer-to-customer (C2C) co-creation practices and related value outcomes in tourism. The importance of C2C co-creation is first discusse...

Social constructions of value: marketing considerations for the context of event and festival visitation.

Book Chapter
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2015)
Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of events (74-85). CABI. https://doi.org/10.1079/9781780643526.0074
This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized ...

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