Carina Legl

carina legl

Carina Legl

Solution Manager SAP Retail / PhD candidate


A highly motivated, ambitious, and responsible individual with a Master of Science with Distinction degree in International Business Management is seeking new experience and continuous professional development within SAP Industry Business Unit Retail, to apply theory, extend practical skills, and also, obtain an extensive knowledge of the day-to-day operations, specifically, in strategic management, business-, trend-, and competitive analysis, customer engagement and relationship management, demand generation, and marketing communication within an international environment.

By seeking experience, continuous professional development, lifelong qualifications, and employability within a workplace that has an equally intense and competitive learning environment as the educational path, strong intentions are set on following an attractive international career path within SAP, while undertaking a PhD research project with Edinburgh Napier University, the Business School in collaboration with SAP Industry Business Unit Retail.

Starting an external, full/part-time PhD program in 2017, the intended research project focuses on future trends in retail, with the research objective – to complement SAP IBU Retail’s strategic direction. With a customer/consumer-centric approach, the Dissertation’s research activities – quantitative (post-positivism) and qualitative (interpretivism) on strategic and operative sustainable retail[ing] management and collaborative stakeholder engagement are realised in collaboration with SAP and Edinburgh Napier University.

Research Areas

Current Post Grad projects