Clidna Soraghan

Clidna Soraghan

Clidna Soraghan

Lecturer

Biography

After graduating from The University of Dundee with a first class honours degree in Psychology, Clidna obtained an internship with GDC-Tech and was based at their headquarters in Hong Kong. She continued to work as a Sales & Marketing Coordinator for the following three years and was operational in launching GDC-Tech’s first European office, based in Barcelona. Clidna then returned to Scotland to complete a PhD in Marketing which examines the effectiveness of food labelling as a tool for dietary behaviour change. She now lectures in Marketing, delivering both undergraduate and postgraduate lectures in Consumer Behaviour and Social Marketing, and is a Fellow of the Higher Education Academy.

Themes

Research Areas

Esteem

Conference Activity

  • Presented at Academy of Marketing
  • Presented at European Social Marketing Conference
  • Presented at Academy of Marketing conference

 

Membership of Professional Body

  • Memeber of Chartered Institute of Marketing
  • Fellow of Higher Education Academy

 

Current Post Grad projects