Clidna Soraghan

Clidna Soraghan

Dr Clidna Soraghan

Lecturer

Biography

Dr Clidna Soraghan is a Lecturer in Marketing at Edinburgh Napier University. Her main research interests include critical marketing, social marketing and behaviour change. Clidna is particularly interested in examining societal issues and the impact of marketing on society. She has published in international, peer-reviewed journals and presented at several international conferences. Clidna is a Fellow of the Higher Education Academy and a Member of the Chartered Institute of Marketing.

Themes

Research Areas

Esteem

Conference Organising Activity

  • Presented at Critical Social Marketing Conference
  • Presented at Academy of Marketing
  • Presented at European Social Marketing Conference
  • Presented at Academy of Marketing conference

 

Membership of Professional Body

  • Memeber of Chartered Institute of Marketing
  • Fellow of Higher Education Academy

 

Date


3 results

What Causes Social Marketing Programs to Fail? A Qualitative Study

Journal Article
Akbar, M. B., Foote, L., Soraghan, C., Millard, R., & Spotswood, F. (2021)
What Causes Social Marketing Programs to Fail? A Qualitative Study. Social Marketing Quarterly, 27(2), 99-116. https://doi.org/10.1177/15245004211010202
This paper addresses the key factors that cause social marketing programs to fail. It argues that understanding these failures offers greater insight to researchers and practi...

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...

Using food labels to evaluate the practice of nudging in a social marketing context

Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016)
Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context. Background With the explosion of social mar...

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