David Stevenson

David Stevenson

David Stevenson




  • Book review
  • Reviewed Four Multimedia cases and a simulation for ‘The Echo’
  • Reviewed book proposal “Marketing research for Success –
  • Reviewed chapter proposal “Marketing research for Success –
  • 2004 Evaluated Direct Marketing Textbook against main competition for Oxford University Press
  • Reviewed “The Global Virtual University” for Napier University - Teaching Fellows Journal
  • Reviewed chapter proposal “Marketing research for Success –
  • Reviewer for International Journal of Case Research and Applicatoin
  • Reviewed book proposal for Pearson Education: “Essentials of
  • Reviewed book “Marketing research for Success – Nigel Bradley” for Oxford University Press
  • Reviewed book proposal “Direct Marketing” – Gay & Aldred for Oxford University Press
  • Reviewed book proposal for European version “Marketing Research” – McDaniel” for Wiley
  • Reviewed book “Direct and Digital Marketing - Tapp” for Pearson
  • Reviewed book “Doing Action Research in Your Own Organization 3e - David Coghlan and Teresa Brannick” for Sage
  • Reviewed book proposal “Direct, Interactive and Digital Marketing” – for Palgrave, Macmillan
  • Reviewed book chapters “Marketing Research: Planning, Process, Practice,” for Sage.


Membership of Professional Body

  • Member of the Institute of Direct Marketing


Fellowships and Awards

  • EFMD Case Writing Competition - Winner - Finance Category
  • Fellow of the Higher Education Academy


Advisory panels and expert committees or witness

  • WACRA - Member of the WACRA (World Association for Case Method Research and Application Executive Board
  • Expert adviser evaluating multimedia company


Invited Speaker

  • 1994 Workshop on Case Studies in Management: Multimedia
  • Stakis, the Route to Recovery
  • The Use of cases in the pedagogic process
  • Multimedia - an Examination of the efficacy of Multimedia Interfaces and Hypertext Links.
  • Interactive Multimedia Case Study CDs.
  • Multimedia E-Learning Applications in Education


Conference Activity

  • Co-ordinated and ran International Conference (WACRA
  • Co-ordinated and ran International Conference (WACRA
  • Secured sponsorship from the European Case Clearing House and loan of equipment from various manufacturers for WACRA conference
  • Secured external sponsorship from Standard Life for WACRA conference


Pre-Napier Funded Projects

  • Funded project from TESEP based around encouraging online collaboration through Peer Assessment and SMS. Dissemination of Peer Assessment system and SMS system to rest of School/University

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