Ivana Rihova
Ivana Rihova

Dr Ivana Rihova

Associate

Biography

Dr Ivana Rihova, is an Associate Researcher at Edinburgh Napier University's Tourism Research Centre located in Valencia, Spain, where she currently works as lecturer on the Tourism and Leisure Management programme at the Universidad Europea de Valencia. Having held a number of customer-facing roles in the tourism and hospitality industry in Europe and the United States, Ivana gained her MSc in International Tourism Management at Edinburgh Napier University in 2008. Her PhD, completed in January 2014 (John Kent Institute in Tourism, Bournemouth University), explored the notion of customer-to-customer value co-creation at festivals. Ivana taught various courses on undergraduate and postgraduate tourism and event management programmes at Bournemouth University, Anglia Ruskin University in Cambridge, and Edinburgh Napier University in Scotland, as well as delivering courses to students in Asia (Hong Kong, Singapore). Most recently, she led the postgraduate International Festival and Event Management programme at Edinburgh Napier University.

Research Groups

Events

Esteem

Conference Organising Activity

  • Scientific Committee Member, Beyond the Waves, 4th International Conference on Events (ICE), 12-14th December 2017, Rosen College of Hospitality Management, UCF, Orlando, Florida, USA
  • Scientific Committee Member, AEME Forum 2017, 5-7th July, Cardiff
  • Scientific Committee Member, 3rd International Conference on Events, Macau

 

External Examining/Validations

  • External Examiner, Sheffield Hallam University, Department of Service Sector Management

 

Membership of Professional Body

  • Executive Committee Member AEME (Association for Events Management Education)

 

Reviewing

  • Reviewer for Tourism Management
  • Reviewer for Event Management
  • Reviewer for International Journal of Contemporary Hospitality Management
  • Reviewer for Leisure Studies
  • Reviewer for Tourism Review
  • Reviewer for Journal of Service Management
  • Reviewer for International Journal of Tourism Research
  • Reviewer for Current Issues in Tourism
  • Reviewer for International Journal of Event and Festival Management

 

Date


13 results

How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts

Journal Article
Rihova, I., & Alexander, M. (in press)
How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts. Tourism Review, https://doi.org/10.1108/TR-07-2023-0515
Purpose Tourists’ resource integration both offers opportunities and presents challenges to tourism service providers. Focussing on the tour guide perspective, this paper exp...

The future of transformative events: An event leaders’ perspective

Journal Article
Purpose – Focussing on the perspective of business event leaders’ perspective, this study explores the future of transformative experience (TE) events, recognising a paradigm ...

It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia

Conference Proceeding
Rihova, I., Gallarza, M., Andrade, M., Guimaraes, M., Hackmann, A., Kokolaki, O., & Missanelli, G. (2023)
It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia. In L. G. Chova, C. G. Martínez, & J. Lees (Eds.), 16th International Conference of Education, Research and Innovation: Conference Proceedings (8190-8196). https://doi.org/10.21125/iceri.2023.2092
The idea of teaching as a dialogue between teachers and students, and collaboration and sharing between students and their peers ([1], [2]), is gaining traction in higher educ...

Mega-events brand meaning co-creation: the Olympic case

Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...

Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic

Journal Article
Rihova, I., Buhalis, D., Gouthro, M. B., & Moital, M. (2018)
Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic. Tourism Management, 67, 362-375. https://doi.org/10.1016/j.tourman.2018.02.010
This study aims to explore specific customer-to-customer (C2C) co-creation practices and related value outcomes in tourism. The importance of C2C co-creation is first discusse...

Music, Markets and Consumption

Journal Article
Rihova, I. (2015)
Music, Markets and Consumption. Tourism Management, 51, 283-284. https://doi.org/10.1016/j.tourman.2015.06.001
Item is book review. No abstract available.

Social constructions of value: marketing considerations for the context of event and festival visitation.

Book
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2014)
Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of events, 74-85. London, UK: CABI Publishing. doi:10.1079/9781780643526.0074
This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized ...

Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism

Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. (2015)
Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism. International Journal of Tourism Research, 17(4), 356-363. doi:10.1002/jtr.1993
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when...

Social layers of customer-to-customer value co-creation

Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013)
Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092
Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into ...

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