Ivana Rihova

Ivana Rihova

Dr Ivana Rihova

Lecturer

Biography

Dr Ivana Rihova, FHEA, is a Lecturer at Edinburgh Napier University. Having held a number of customer-facing roles in the tourism and hospitality industry in Europe and the United States, Ivana gained her MSc in International Tourism Management at Edinburgh Napier University in 2008. Her PhD, completed in January 2014 (John Kent Institute in Tourism, Bournemouth University), explored the notion of customer-to-customer value co-creation at festivals. Approached from the perspective of the Customer-Dominant logic in marketing, the research incorporated concepts from service marketing research and practice theory to unpack the processes at work when festival customers co-create value with each other.

Research Groups

Events

Esteem

Conference Activity

  • Scientific Committee Member, AEME Forum 2017, 5-7th July, Cardiff
  • Scientific Committee Member, Beyond the Waves, 4th International Conference on Events (ICE), 12-14th December 2017, Rosen College of Hospitality Management, UCF, Orlando, Florida, USA
  • Scientific Committee Member, 3rd International Conference on Events, Macau

 

External Examining/Validations

  • External Examiner, Sheffield Hallam University, Department of Service Sector Management

 

Membership of Professional Body

  • Executive Committee Member AEME (Association for Events Management Education)

 

Reviewing

  • Reviewer for Tourism Management
  • Reviewer for Event Management
  • Reviewer for International Journal of Contemporary Hospitality Management
  • Reviewer for Leisure Studies
  • Reviewer for Tourism Review
  • Reviewer for Journal of Service Management
  • Reviewer for Current Issues in Tourism
  • Reviewer for International Journal of Event and Festival Management
  • Reviewer for International Journal of Tourism Research

 

Date


9 results

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...

Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic

Journal Article
Rihova, I., Buhalis, D., Gouthro, M. B., & Moital, M. (2018)
Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic. Tourism Management, 67, 362-375. https://doi.org/10.1016/j.tourman.2018.02.010
This study aims to explore specific customer-to-customer (C2C) co-creation practices and related value outcomes in tourism. The importance of C2C co-creation is first discusse...

Music, Markets and Consumption

Journal Article
Rihova, I. (2015)
Music, Markets and Consumption. Tourism Management, 51, 283-284. https://doi.org/10.1016/j.tourman.2015.06.001
Item is book review. No abstract available.

Social constructions of value: marketing considerations for the context of event and festival visitation.

Book
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2014)
Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of events, 74-85. London, UK: CABI Publishing. doi:10.1079/9781780643526.0074
This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized ...

Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism

Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. (2015)
Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism. International Journal of Tourism Research, 17(4), 356-363. doi:10.1002/jtr.1993
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when...

Social layers of customer-to-customer value co-creation

Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013)
Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092
Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into ...

Music Festivals and Regional Development in Australia

Journal Article
Rihova, I. (2013)
Music Festivals and Regional Development in Australia. Tourism Management, 36, 119. https://doi.org/10.1016/j.tourman.2012.11.014
The prevalent focus on hard-nosed economic impacts within the ‘event tourism discourse’ in festival research (Getz, 2010) has meant that, until recently, the development of an...

Motivation to volunteer: a case study of the Edinburgh International Magic Festival

Journal Article
Barron, P., & Rihova, I. (2011)
Motivation to volunteer: a case study of the Edinburgh International Magic Festival. International Journal of Event and Festival Management, 2(3), 202-217. https://doi.org/10.1108/17582951111170281
Purpose – Using the inaugural Edinburgh International Magic Festival (EIMF) as a case study, the purpose of this paper is to focus on the motivational factors prevalent in a g...

The role of heritage tourism in the Shetland Islands

Journal Article
Leask, A., & Rihova, I. (2010)
The role of heritage tourism in the Shetland Islands. International Journal of Culture, Tourism and Hospitality Research, 4(2), 118-129. https://doi.org/10.1108/17506181011045190
Purpose – This paper aims to determine the role of heritage tourism in Shetland Island destination development and how this links to tourism public policy in island communitie...

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