Ivana Rihova
Ivana Rihova

Dr Ivana Rihova



Dr Ivana Rihova, is an Associate Researcher at Edinburgh Napier University's Tourism Research Centre located in Valencia, Spain, where she currently works as lecturer on the Tourism and Leisure Management programme at the Universidad Europea de Valencia. Having held a number of customer-facing roles in the tourism and hospitality industry in Europe and the United States, Ivana gained her MSc in International Tourism Management at Edinburgh Napier University in 2008. Her PhD, completed in January 2014 (John Kent Institute in Tourism, Bournemouth University), explored the notion of customer-to-customer value co-creation at festivals. Ivana taught various courses on undergraduate and postgraduate tourism and event management programmes at Bournemouth University, Anglia Ruskin University in Cambridge, and Edinburgh Napier University in Scotland, as well as delivering courses to students in Asia (Hong Kong, Singapore). Most recently, she led the postgraduate International Festival and Event Management programme at Edinburgh Napier University.

Research Groups



Conference Organising Activity

  • Scientific Committee Member, Beyond the Waves, 4th International Conference on Events (ICE), 12-14th December 2017, Rosen College of Hospitality Management, UCF, Orlando, Florida, USA
  • Scientific Committee Member, AEME Forum 2017, 5-7th July, Cardiff
  • Scientific Committee Member, 3rd International Conference on Events, Macau


External Examining/Validations

  • External Examiner, Sheffield Hallam University, Department of Service Sector Management


Membership of Professional Body

  • Executive Committee Member AEME (Association for Events Management Education)



  • Reviewer for International Journal of Contemporary Hospitality Management
  • Reviewer for Event Management
  • Reviewer for Tourism Management
  • Reviewer for Leisure Studies
  • Reviewer for Journal of Service Management
  • Reviewer for Tourism Review
  • Reviewer for International Journal of Tourism Research
  • Reviewer for Current Issues in Tourism
  • Reviewer for International Journal of Event and Festival Management


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