Lucy Lu

Biography

Contact details
Room 4/07, Craiglockhart Campus
Tel: +44 (0) 131 455 4404
Email: l.lu@napier.ac.uk

Qualifications
PhD, MA, BA, and BSc

Biography

Lucy Lu is a Lecturer of Marketing in the subject group of Marketing, Sales and Entrepreneurship. She holds a Ph.D. in Marketing from the Business School of Loughborough University. She is also a fellow of the Higher Education Academy. Lucy has previously served at Newcastle University and Northumbria University. Currently, she is appointed as an external examiner of Msc. International Marketing Programme at the Business School of Lincoln University.

Her research interests are in the areas of relationship quality, e‐loyalty, and brand management. She is also active in service marketing and interested in understanding how organizations use technology in the delivery of services and co-create value with customers. Furthermore, her recent research has extended to the area of corporate social responsibility (CSR). Her latest study explores whether CSR programs have a significant influence on customer‐related responses in an international context.

Esteem

External Examining/Validations

  • External Examiner

 

Fellowships and Awards

  • Fellow of the Higher Education Academy

 

Date


14 results

Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication

Conference Proceeding
Lu, X., & Rahman, M. (in press)
Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication. In Gamma Conference Proceedings. , ( pp.282-286). https://doi.org/10.15444/GMC2018.03.03.01
Using the framework of social support, we aim to examine factors influencing social Word-of-Mouth (WOM) adoption. The proposed research model will be tested among customers wh...

Social media conflicts during the financial crisis: Managerial implications for retail banks

Journal Article
Dineva, D., Lu, X., & Breitsohl, J. (2019)
Social media conflicts during the financial crisis: Managerial implications for retail banks. Strategic Change, 28(5), 381-386. https://doi.org/10.1002/jsc.2292
Social media can be used proactively to disseminate accurate corporate information and address undesirable consumer behaviors online in order to help counteract negativity in ...

Harnessing the Influence of Social Media in Online Luxury Brand Communication

Conference Proceeding
Lu, X., Filieri, R., & Rahman, M. (2019)
Harnessing the Influence of Social Media in Online Luxury Brand Communication. In 2019 Global Fashion Management Conference at Paris Proceedings, 105-128. https://doi.org/10.15444/GFMC2019.01.07.02
This research has adopted Word-of-Mouth (WOM) and social support theory along with a social media (SM) perspective to investigate why consumers enjoy using SM and interacting ...

Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com

Presentation / Conference
Lu, X., & Ensor, J. (2017, September)
Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania
No abstract available.

The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China

Journal Article
Lu, X., Liu, H. W., & Rahman, M. (2017)
The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China. Strategic Change, 26(3), 251-260. https://doi.org/10.1002/jsc.2126
Corporate social responsibility (CSR) initiatives have differential impact on developing customer loyalty in the context of two leading international sportswear companies oper...

How customers ‘learn’ to work for retailers

Journal Article
Cassidy (aka Harris), K., Harris, K., Baron, S., & Lu, X. (2015)
How customers ‘learn’ to work for retailers. Journal of Marketing Management, 31(17-18), 1747-1772. https://doi.org/10.1080/0267257x.2015.1020329
The purpose of this paper is to investigate how learning style affects the performance of the ‘working’ customer in one self-service context – retail Self Check-Out Tills (SCO...

Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality

Conference Proceeding
Rafiq, M., Fulford, H., & Lu, X. (2012)
Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality
This paper examines the role of perceived relationship investment and relationship quality (RQ) in the formation of customer loyalty in internet retailing. RQ is treated as a ...

Building customer loyalty in online retailing: The role of relationship quality

Journal Article
Rafiq, M., Fulford, H., & Lu, X. (2013)
Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management, 29(3-4), 494-517. https://doi.org/10.1080/0267257x.2012.737356
This paper examines the challenge of building customer loyalty in the e-tailing environment. It examines the role of relationship quality (RQ) in the formation of customer loy...

The Influences of Corporate Social Responsibilities on Consumer Product Responses

Conference Proceeding
Brunner, C. B., & Lu, X. (2012)
The Influences of Corporate Social Responsibilities on Consumer Product Responses

Measuring Internet retail service quality using E-S-QUAL

Journal Article
Rafiq, M., Lu, X., & Fulford, H. (2012)
Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management, 28(9-10), 1159-1173. https://doi.org/10.1080/0267257x.2011.621441
Despite its acknowledged importance, there are few rigorous empirical studies examining Internet retail service quality. An exception is the development of the E-S-QUAL scale ...

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