Lucy Lu

Lucy Lu

Dr Lucy Lu

Lecturer

Biography

Contact details
Room 4/07, Craiglockhart Campus
Tel: +44 (0) 131 455 4404
Email: l.lu@napier.ac.uk

Qualifications
PhD, MA, BA, and BSc

Biography

Lucy Lu is a Lecturer of Marketing in the subject group of Marketing, Sales and Entrepreneurship. She holds a Ph.D. in Marketing from the Business School of Loughborough University. She is also a fellow of the Higher Education Academy. Lucy has previously served at Newcastle University and Northumbria University. Currently, she is appointed as an external examiner of Msc. International Marketing Programme at the Business School of Lincoln University.

Her research interests are in the areas of relationship quality, e‐loyalty, and brand management. She is also active in service marketing and interested in understanding how organizations use technology in the delivery of services and co-create value with customers. Furthermore, her recent research has extended to the area of corporate social responsibility (CSR). Her latest study explores whether CSR programs have a significant influence on customer‐related responses in an international context.

Current Post Grad projects