University Tutor (Global Online)
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2018). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 1-45. doi:10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...