How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts
Journal Article
Rihova, I., & Alexander, M. (in press)
How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts. Tourism Review, https://doi.org/10.1108/TR-07-2023-0515
Purpose
Tourists’ resource integration both offers opportunities and presents challenges to tourism service providers. Focussing on the tour guide perspective, this paper exp...