Millissa Cheung
millissa cheung

Dr Millissa Cheung Lecturer



Dr. Millissa Cheung is a lecturer in Marketing Department at Edinburgh Napier University. She is a Deputy Programme Leader of BA (Hons) Marketing Management in UK.

Prior to joining Edinburgh Napier, she worked for a few multinational retail clothing & apparel companies and in civil sector. She also worked for a number of universities in Asia and off-campus programs of UK universities.

Millissa’s research areas focus on services marketing (green marketing, customer co-creation, & service failure), branding, ethical consumerism (consumer perceptions of ethics of retailers and consumer attribution of CSR motives), and social media marketing (customer engagement & online consumer behaviors). She has published in a number of internationally recognized journals such as Journal of Business Ethics, Computers in Human Behavior, and Journal of Retailing and Consumer Services, and others. She is a member of the Editorial Review Board of a few ABS journals. Millissa was the recipient of the award of Macao Research in Humanities and Social Sciences in 2015 and one of her marketing papers has been awarded the most popular articles in Managing Service Quality in 2011. She also received the Most Active Research Award in the Business School of her last working University.

She is currently available to supervise postgraduate students in the areas of services marketing, branding, social marketing, and consumer ethics.

Research Areas