Xavier Pierron

xavier pierron

Dr Xavier Pierron

Lecturer in Strategy

Biography

Dr Xavier Pierron is a lecturer in Strategy and Circular Economy at Napier Business School. He is interested in developing new business models to answer challenges posed by sustainability issues. His research has explored the use of behavioural economics to map consumer behaviour and inform business strategies, notably to increase smartphones collection rates. Xavier has a hybrid academic and professional experience. As an academic he has provided Lean Six Sigma training to organisations such as Sims Metal Recycling and GE Aviation when working for Coventry Business School. As a professional, Xavier has worked in overseas start-up and mid-size manufacturing organisations in Canada and Hong Kong. He has a strong understanding of the specific needs and expectations SME’s might have whilst ensuring the best academic standards and expertise are delivered.

Xavier has always enjoyed bringing together different but complementary fields of expertise. He has degrees in Business (BA in Business Administration and MSc in Management), as well as Engineering (MSE in Industrial Operations and PhD in Engineering and the Environment). Bringing together Business and Engineering has enabled him to develop innovative research for the circular economy, namely using Behavioural Economics to further close the loop for e-waste and smartphones.

His focus is on research and income generation. He is currently extracting several research papers from his PhD research and is associated with other Napier academics to generate income for the Business School with bids related to the circular economy. He focuses on better understanding consumer behaviour to inform business strategies to achieve a circular economy. Achieving a circular economy is not only a medium term necessity but also a competitive advantage at short term for organisations. Organisations developing strategies minimising waste, increasing quality and adopting stable revenue models, for example with subscriptions, can increase their bottom-line whilst minimising their carbon footprint. Xavier uses his professional background and academic knowledge to develop innovative methods to help businesses engage with the circular economy.

Esteem

Advisory panels and expert committees or witness

  • Acted as a panel member during a PhD progression viva between MPhil and PhD

 

External Examining/Validations

  • External Examiner for UG Programme in International Business
  • External Examiner for PG Programme Operations and Logistics
  • Penang campus
  • External Examiner for UG Programme in International Business

 

Fellowships and Awards

  • Senior Fellow of the Higher Education Academy

 

Invited Speaker

  • Conference talk: Applying Behavioural Economics to exploit materials from a university Distinct Urban Mine

 

Membership of Professional Body

  • CMI Manager

 

Date


5 results

E-waste and sustainability in a changing environment: a behavioural economics approach

Book Chapter
Pierron, X. (2019)
E-waste and sustainability in a changing environment: a behavioural economics approach. In Sustainable Economy and Emerging Markets(1). London: Taylor & Francis (Routledge
E-waste is the fastest growing waste stream (Sun et al., 2016) due a combination of increase in electronic product shipments and stagnation of collection and recycling rates, ...

Contributing to the Circular Economy by Applying Behavioural Economics for Distinct Urban Mines Exploitation: A mobile and smart phone case study among UK university students

Thesis
Pierron, X. Contributing to the Circular Economy by Applying Behavioural Economics for Distinct Urban Mines Exploitation: A mobile and smart phone case study among UK university students. (Thesis)
University of Southampton. Retrieved from http://researchrepository.napier.ac.uk/Output/1906165
In 2017, 2 billion mobile and smart phones were manufactured but only 15% were collected back. Although realistically not 100% could be collected back, there is scope for impr...

Lean Six-Sigma: the means to healing an ailing NHS?

Journal Article
Bancroft, J., Saha, K., Li, D., Lukacs, G., & Pierron, X. (2018)
Lean Six-Sigma: the means to healing an ailing NHS?. International Journal of Quality and Reliability Management, 35(9), 1976-1988. https://doi.org/10.1108/ijqrm-01-2017-0006
Purpose – The purpose of this paper is to examine England’s Accident and Emergency (A&E) arm of the National Health Service (NHS). It considers the positive impact that Lean h...

Using choice architecture to exploit a university Distinct Urban Mine

Journal Article
Pierron, X., Williams, I. D., Shaw, P. J., & Cleaver, V. (2017)
Using choice architecture to exploit a university Distinct Urban Mine. Waste Management, 68, 547-556. https://doi.org/10.1016/j.wasman.2017.06.034
There are widespread concerns regarding the potential future scarcity of ferrous and non-ferrous materials. However, there are already potentially rich reserves of secondary m...

An Introduction to Management Science

Book
Anderson, D., Sweeney, D., Williams, T., Wisniewski, M., & Pierron, X. (2017)
An Introduction to Management Science. (3rd). Cengage
The third edition of this highly-regarded text has been fully updated whilst maintaining the accessible and comprehensive style that makes this text so popular. Packed with di...

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