Ad industry legend Neil Christie shares how to build a profitable marketing business, including by being very silly, in this podcast for the Edinburgh Napier Marketing Network. He takes us behind the scenes of some high-impact, and controversial, advertising campaigns, with useful career tips for marketing students. The sound track is his; Christie is the voice of Emperor Penguin, which describes itself as London-based band that plays pop with very noisy guitars.
Wieden+Kennedy London CEO Neil Christie recently left the ad industry after four decades, much of it leading teams behind some of the most famous and successful campaigns for global brands. Managing director of Wieden & Kennedy London from 2004 to 2017 and then CEO from 2018, Christie played an instrumental role in building one of the most respected creative shops in the UK, producing work for brands like Honda and Nike. He has been director of growth markets, supporting the agency in Brazil, China, India and Japan, since 2019. Christie shares his insights on how to be creative and build a profitable business by being silly, in this conversation on the Edinburgh Napier Marketing Network podcast, with co-hosts Dr Kat Rezai and Dr Jackie Hadland - both marketing lecturers at The Business School, Edinburgh Napier University. For some of Christie's work, see the Shetland pony moonwalk ad on YouTube. Life after the ad industry: Christie recently enrolled as a student and is also the voice of Emperor Penguin, which describes itself as a London-based band that plays pop music with noisy guitars. *Soundtrack on this podcast with permission of Emperor Penguin. Track: 'Talk to me' Join the Edinburgh Napier Marketing Network, on LinkedIn, here: https://www.linkedin.com/groups/9068820/
5 October 2021