A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach

Research Output

Facebook
Twitter
LinkedIn
Email

Date:

31 March 2022
Publication Status:

Unpublished
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/2893936 <p>Tjandra, N. (2022, March). <i>A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach</i>. Paper presented at Brand Camp 5, Obergurgl</p>

Citation

Tjandra, N. (2022, March). A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach. Paper presented at Brand Camp 5, Obergurgl