Thesis
05 July 2019
Unpublished
QA76 Computer software
004 Data processing & computer science
Edinburgh Napier Funded
Singh Roy, A. A Data-driven Statistical Approach to Customer Behaviour Analysis and Modelling in Online Freemium Games. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090355
Research StudentBusiness School
A.SinghRoy@napier.ac.uk
video games industry; freemium model; micro payments; user engagement; online customer behaviours; gamers
5MB