Citation
Le Bot, C., Perrigot, R., Watson, A., & Cliquet, G. (2025). A dynamic integrative view of signaling strategies during the franchisee recruitment process. Industrial Marketing Management, 127, 133-147. https://doi.org/10.1016/j.indmarman.2025.04.002
Authors
Keywords
Asymmetric information, B2B partnerships, Franchisee recruitment, Franchising, Person-organization fit, Signaling theory
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