Research Output
A Media Perspective on HRD
  The problem and the solution. Media perceptions of human resource development (HRD) matter. Corporate identity works in the context of corporate mission, corporate visual image, and corporate reputation.These are applied to the HRD field here and illustrated with a content analysis of instances of HRD in six major newspapers in the United Kingdom and the United States.The article concludes that branding and cultivating the right media perception of HRD is essential to attracting the right personnel, enhancing the field's reputation, maintaining relevance, and cultivating growth.

  • Type:


  • Date:

    01 February 2007

  • Publication Status:


  • Publisher

    SAGE Publications

  • DOI:


  • ISSN:


  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management


McGuire, D., Cross, C., & Murphy, C. (2007). A Media Perspective on HRD. Advances in developing human resources, 9(1), 58-71.



HRD brand; content analysis; identity; image; media; reputation

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