Research Output
A new paradigm for CPD in Sales
  This concept paper discusses the benefits of a continuous Training, Mentoring and Coaching cycle for sales managers and sales executives. It explains the different stages of the cycle and gives suggestions on what each cycle could contain. It is a methodology rather than a method and has numerous application to support industry and not-for-profit organisations. This approach will be useful to HR professionals, Consultants and business leaders and managers.

  • Type:


  • Date:

    28 September 2021

  • Publication Status:


  • Funders:

    Edinburgh Napier Funded


Mackenzie, C., & Bauer, A. C. (2021). A new paradigm for CPD in Sales. International Journal of Sales Transformation, 7(4), 10-13



Training, Mentoring, Coaching, Sales managers, sales people, Continuous Professional Development, CPD,

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