Research Output
A Re-assessment of the alternative press.
  This article revisits the Comedia group's assessment of the alternative press as one of commercial failure. It examines the British alternative press of the 1990s and finds that, while financial exigency and anti-commercialism are still prevalent, new methods of reproduction and distribution have evolved that enable it to overcome the economic problems caused by such conditions. These methods are highly decentralized, relying on the sharing of resources and responsibility by editors, writers and readers. The findings suggest that Comedia's view is based on an inappropriate model of `market penetration' on the mainstream's terms, not on those of the alternative press. If instead the alternative press is considered as a co-operative enterprise based on alternative economic strategies firmly within the alternative public sphere, then there is reason for it to be considered a success

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  • Date:

    31 December 1998

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  • Library of Congress:

    NE Print media


Atton, C. (1998). A Re-assessment of the alternative press. Media, Culture and Society. 21, 51-76. doi:10.1177/016344399021001003. ISSN 0163-4437



Comedia group; alternative media; radical news; mainstream press; economic problems;

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