Authored Book
09 June 2016
Published
Oxford University Press
HD28 Management. Industrial Management
658 General management
Le Meunier-FitzHugh, K., & Douglas, T. (2016). Achieving a strategic sales focus: contemporary issues and future challenges. Oxford University Press
Associate ProfessorBusiness School
0131 455 4354
t.douglas@napier.ac.uk
Sales function; business strategy; customer orientated;