Edinburgh Napier University

  International tourism arrivals by air account for almost 60% of all tourism arrivals. Despite the spectacular increase in air connectivity there are distinct differences between connectivity types, with direct and indirect connectivity, airport connectivity and hub connectivity. Tourism destinations are impacted by the air connectivity type that is available in their nearby or serving airport. The aim of this chapter is to discuss the tourism dynamics resulting from the emerging transformations in air connectivity, and the implications on international air travel. Increased air connectivity is linked to economic growth and development, however direct air connectivity has been driving both tourism and air transport industries. The introduction of new aircraft which can fly longer and more economically is likely to transform direct connectivity and hub connectivity at the same time. Airline business models have evolved over the last 20 years and it is highly likely that this transformation will continue to unfold since the market and the passengers’ needs are constantly evolving. Implications for airlines and destinations will be discussed, outlining the trends which are dominating the industry in terms of connectivity and its relation to tourism destinations.