Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth

Research Output

No abstract available.

Date:

04 July 2016
Publication Status:

Published
Library of Congress:

HD28 Management. Industrial Management
Dewey Decimal Classification:

658 General management
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/1189348 <p>Stahl, P., Tjandra, N. C., & Marshall, K. (2016). Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In <i>Proceedings of the Academy of Marketing Conference 2016</i></p>

Citation

Stahl, P., Tjandra, N. C., & Marshall, K. (2016). Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In Proceedings of the Academy of Marketing Conference 2016