Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest
Citation
Siganos, A., & Tabner, I. T. (2020). Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest. Journal of International Business Studies, 51(2), 263-273. https://doi.org/10.1057/s41267-019-00271-3
Authors
Keywords
Eurovision Song Contest, societal affinity, cross-border mergers
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