Research Output
Consumer attitudes to utility products: a consumer behaviour perspective
 

  • Type:

    Article

  • Date:

    31 December 2002

  • Publication Status:

    Published

  • DOI:

    10.1108/02634500210450837

  • ISSN:

    0263-4503

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Watson, A., Viney, H., & Schomaker, P. (2002). Consumer attitudes to utility products: a consumer behaviour perspective. Marketing Intelligence and Planning, 20(7), 394-404. https://doi.org/10.1108/02634500210450837

Authors

Monthly Views:

Available Documents