Research Output
Content Marketing Ideation: How to Generate and Manage Creative Concepts
  This chapter talks about the process of idea generation for content marketing. It discusses how content marketers generate creative ideas and introduces theories and concepts about creative processes. The chapter also provides recommendations on how to develop hero, hub, and hygiene content, and demonstrates selected ideation techniques and tools.

  • Date:

    23 November 2023

  • Publication Status:

    Published

  • DOI:

    10.4324/9781003346500-3

  • Funders:

    Edinburgh Napier Funded

Citation

Cameron, J. (2023). Content Marketing Ideation: How to Generate and Manage Creative Concepts. In Digital Content Marketing: Creating Value in Practice (31-60). Routledge. https://doi.org/10.4324/9781003346500-3

Authors

Keywords

digital content, content marketing, ideation, creativity, ideas, marketing

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