Authored Book
31 December 2013
Published
Springer-Verlag
10.1007/978-1-4471-5580-5
600 Technology
Historic Funder (pre-Worktribe)
Hofman, C., & Keates, S. (2013). Countering brandjacking in the digital age... and other hidden risks to your brand. Springer Verlag. https://doi.org/10.1007/978-1-4471-5580-5
Dean of the School of Engineering & the Built EnvironmentSchool of Engineering and The Built Environment
0131 455 2614
S.Keates@napier.ac.uk
Brand risk digital age, social media, cybersquatting