Research Output
Cruise revenue management: An integrated RM Framework
  A holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM framework was developed and served as a blueprint for future cruise studies and practices.

  • Type:

    Conference Paper (unpublished)

  • Date:

    14 December 2023

  • Publication Status:

    Unpublished

  • Funders:

    Edinburgh Napier Funded

Citation

Chu, A., & Hsu, C. (2023, December). Cruise revenue management: An integrated RM Framework. Paper presented at 2023 RevME Conference, Hendersonville, US

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