Research Output

Demand for Training by Bed and Breakfast Operators

  Assesses the implications for tourism organizations, with responsibility for training, of promoting world‐class standards in the delivery of the UK tourism product. Analyses the implications through a detailed assessment of the demand for training by bed and breakfast operators. Examines the motivations of operators, their perceived training requirements and determinants of views on training. Identifies two target segments: a learner segment and a non‐learner segment. Finds that tourism organizations must review the quality of their own product. They must acquire a detailed understanding of their target training markets and tailor their marketing strategy accordingly.

  • Type:

    Article

  • Date:

    31 August 1994

  • Publication Status:

    Published

  • DOI:

    10.1108/09596119410060892

  • Cross Ref:

    10.1108/09596119410060892

  • ISSN:

    0959-6119

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

Citation

Lynch, P. A. (1994). Demand for Training by Bed and Breakfast Operators. International Journal of Contemporary Hospitality Management, 6(4), 25-31. doi:10.1108/09596119410060892

Authors

Keywords

Employees, Hospitality, Hospitality industry, Hotel and catering, Market segmentation, Marketing strategy, Tourism, Training

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