Edinburgh Napier University

  Reports the findings from a study of entrepreneurial activity in the small hotel sector in a Scottish town, St Andrews. Applies bodies of theory on the small entrepreneurial firm, developed for other sectors of the economy, to an examination of small firm activity in the hotel sector. The central thesis is that small hotel entrepreneurs will have had to adopt a business‐oriented approach to ensure the success, or at least the survival, of their firms. Findings from a survey of the small hotel sector in St Andrews provide some evidence to support this thesis, and conflict with those of an earlier study of the small hotel sector in the Bournemouth area in the 1980s. Recommends that further research should consider the nature of entrepreneurial activity in the small hotel sector generally. If a significant proportion of the sector overall is representative of the small entrepreneurial firm, this may have positive consequences for local economic prosperity in many areas.